Services Marketing

TiasNimbas Business School (TIAS)

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Jochen Wirtz, Christopher H. Lovelock

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Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14
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3.7

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marzo 2017

2016/2017
Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory. Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock 2016 Eighth edition World Scientific Summary of chapters 1 to 14
Nienke87
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