Tourism

Consumer behaviour presentation is about a model of buying behaviour, characteristics affecting consumer behaviour, cultural factors, consumer behaviour across international cultures, social class, family, family-children, roles and status, age and life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept, motivation-Maslow's theory, motivation-Herzberg's theory, perception, selective attention, learning, beliefs and attitudes, the buyer decision process, need r...

Market Segmentation, Targeting and Positioning presentation is about customer-driven marketing strategy, differentiation, competitive and product differentiation, selecting the right competitive advantages, market segmentation, the process, segmenting variables, geographic segmentation, demographic segmentation, psychographic segmentation, usage segmentation, benefit segmentation, price segmentation, segmenting the tourist market, market targeting, niche marketing, steps in target marketing, mar...

The marketing environment presentation is about the company's micro environment, existing competitors, barriers to entry, exit and competition, macroenvironment-demographic environment, macroenvironment-economic environment, macroenvironment-natural environment, sustainability, macroenvironment-technological environment, macroenvironment-political environment, legislation and regulation affecting business, macro-environment-cultural environment, persistence of cultural values, responding to the...

The marketing mix presentation is about its definition, developing an integrated marketing mix, product, price, promotion, place, people, employee interaction with visitors, internal marketing, process, physical environment, the marketing mix, hospitality product/service mix and complexity of the product/service mix.

Characteristics of services presentation is about definition of services, intangibles, intangibility, inseparability, variability, perishability, management strategies for service businesses, seasonality and characteristics of goods vs services.

Constructing a business hotel can be a challenging process. Nevertheless, those challenges can be substantially reduced if we follow the guidelines for a business hotel. A successful entrepeuneur must first realize that the applicable building codes have become much more intense over the past several years. Due to those numerous changes and the sophisticated nature of the design and construction needs for hotels, the assistance of a design professional who has specific experience in business ho...