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E business 1
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Último contenido e business
1.1. Definitions; e-commerce, e-business 
Electronic commerce 
 Simply refers to buying and selling using internet 
 All electronically mediated information exchanges 
between an organisation and its external 
stakeholders 
 Kalokota and Whinston (1997) give a range of 
definitions based on different perspectives 
 A communication perspective: the delivery of 
information, products/services, or payment by 
electronic means 
4Introduction to e-commerce and e-business 
1.1. Definiti...
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