Business Research Techniques
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Business Research Techniques
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Online shopping and COVID-19: The effects of a global pandemic on the consumption of fashion A marketing research report by Daniel Mitev Wordcount 1478 Executive summary This report explores consumer’s purchase intentions of fashion products in relation to online shopping and how they are influenced by perceived convenience and personal safety in the context of the COVID-19 pandemic. By utilizing both primary and secondary data sources, this paper examines the following hypotheses: H...
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Business Research Techniques•Business Research Techniques