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Summary of the KEY and the most important information in this book. The blue ocean strategy has given competition between companies based on a fundamental pillar: innovation, on the premise that companies need to stop competing with each other to be successful in the future.
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Blue Ocean Strategy • Renée Mauborgne, W. Chan Kim• ISBN 9781625274496
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summary of books on " BUSINESS and ENTREPRENEURSHIP "• PorLudwigvanbee21
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Summary of the KEY and the most important information in this book. The blue ocean strategy has given competition between companies based on a fundamental pillar: innovation, on the premise that companies need to stop competing with each other to be successful in the future.