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Lecture notes for Marketing in Creative Industries at Tilburg University covering the fundamentals of creative industry marketing. Topics include market and consumer behaviour in creative sectors, product development and pricing strategies, distribution and promotion channels, branding approaches, and segmentation/targeting/positioning frameworks specific to cultural industries. These notes provide structured coverage of core concepts with visual aids and real-world disruption examples, making t...

Lecture notes from Global Ethics at Tilburg University (2025/2026), covering Lecture 1 on foundational ethical concepts for IBA students. Topics include the distinction between ethics and morality, why ethics matters in business contexts, and three main ethical theories: consequentialism, deontological ethics, and virtue ethics. These notes provide clear definitions, practical examples (including historical cases like slavery), and explain how ethical reasoning applies across micro, meso, and ma...

Lecture notes from Global Corporate Law at Tilburg University covering Lecture 1 on Dutch Private Law and foundational concepts in corporate law. Topics include the distinction between civil law and common law systems, business forms (partnerships, LLCs, corporations), US jurisdiction focus on Delaware incorporation, and key federal legislation like the Sarbanes-Oxley Act and Dodd-Frank Act. These notes provide essential background on corporate law fundamentals and comparative jurisdictional app...

Lecture notes from Innovation and Technology Management (IBA course) at Tilburg University covering foundational concepts and firm-level innovation strategy. Topics include types of innovation (disruptive, product, process, business model), Clayton Christensen's innovator's dilemma, firm size advantages and disadvantages, the VRIO framework, and David Teece's dynamic capabilities theory. Essential for understanding how companies develop competitive advantage through innovation—ideal f...

Lecture notes from Business Strategy & Data Analytics at Tilburg University covering the introduction to business strategies and strategic decision-making. Topics include strategy definitions and frameworks (Porter, Kotler), elements of successful strategies, business vs. marketing strategy, triggers for strategic rethinking, real-world case studies (Kodak, McDonald's glocal strategy), and the shift from intuition-based to data-driven decision making. Essential study material for understandin...