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Lecture notes from BT2214 Strategic Management at Erasmus Universiteit Rotterdam covering Week 1 foundations of strategy. Topics include Porter's strategic positioning framework, the strategy hierarchy, SWOT analysis, strategy statements (Collis & Rukstad), McGrath's Strategy Spine, and the distinction between operational effectiveness and true strategy. Essential for understanding core strategic management concepts and frameworks that underpin the entire course—ideal for getting ahead b...

Exam preparation summary for Digital Marketing (CM2093) at Erasmus University Rotterdam covering Week 1 foundations. Topics include marketing definitions and process, digital vs. traditional marketing differences, technology's role in marketing, digital transformation, and platform economics with real-world examples from Netflix, Apple, and Uber. Well-structured with key definitions, comparison tables, and practice questions, ideal for consolidating core concepts before exams.