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    4 jaar geleden • Quintendimitri

    Branding 6314M0157Y Summary Articles, Lecturers and Notes

    5 jaar geleden • nelliereynolds

    Branding 6314M0157Y Summary Articles, Lecturers and Notes

    7 jaar geleden • valentinafabris

    Marketing strategy: 6314M0179Y Summary Notes in class and Articles

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Consumer Behavior UvA 6314M0159Y

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This is a summary of Consumer Behavior of the Business Administration master Marketing in a Digital Age, written in semester 1, 2018. It is a summary of all the lecture notes including a summary of all the articles. It is a neat summary explaining the core of each article and its main results instead of explaining the methods used. It is placed in a logical order using some colors to show the interlinkages between concepts and articles.

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  • Samenvatting
  •  • 35 pagina's • 
  • door annerein4 • 
  • geupload  2018
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