Stakeholder orientation - Samenvattingen en Aantekeningen

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Summary for the Marketing Performance exam
4.0

(3)

4.0

18

53

november 2022

2022/2023
This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...
Vincee7
€9,98 Meer Info

Samenvatting

Marketing Performance Summary (Articles and Lectures)
Beschikbaar in een bundel

4.3

(3)

4.3

26

53

november 2019

2019/2020
Beschikbaar in een bundel
Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
TessaS98
€4,98 Meer Info