Unit 9 Creative Product Promotion

M3 provide a rationale for a promotional campaign. D1 evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation

P2 explain the role of promotion within the marketing mix for a selected product/service

P3 explain the role of advertising agencies in the development of a successful promotional campaign M2 explain the advantages and disadvantages of using professional agencies in ensuring promotional success

P4 explain the reasons behind the choice of media in a successful promotional campaign D2 evaluate an existing, national marketing campaign.

P5 design a promotional campaign for a given product/ service to meet the needs of a campaign/creative brief.

Unit 9

Unit 9