Wittenborg • International Business Administration
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Summary of the International & Comparative employment relations book by Bamber et al. Covers chapters 1, 2, 3, 8, 12 and 13. For the course 'International Labour Relations' at Wittenborg University of Applied Sciences.
Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book. Related to the International Marketing for SMEs module.
International Marketing, An SME Perspective chapters 1, 2, 3, 4, 9, 13, 14, 15, 16, 17 and 19. Gives sufficient insight to SME's and global marketing practices.
Summary of Innovation and Entrepreneurship by John Bessant and Joe Tidd, chapters 1-7.
The key aspects and theories explained for the first 5 chapters of Research Methods book by Saunders et al. Covers nature of research, formulating research topic, literature review, research philosophy, theory development and formulating research design.
Strategic marketing summary of the chapters 1-7 and 13, based on the book by D. West et al. Covers marketing strategies, environmental analysis, marketing decisions, segmentation, targeting, positioning, branding strategies, sustainability strategies, and social and ethical strategies.