Sensory Perception And Consumer Preference (MCB30806)
Wageningen University (WUR)
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Samenvatting
Literature Summary Sensory Perception and Consumer Preference
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---24september 20222021/2022
- Contains the following literature per lecture: 
 
Lecture 1. The role of sensory experience in marketing and CB 
-	Krishna, (2012), An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior 
-	Illustrative: Holland, Hendriks and Aarts (2005), Smells like clean spirit. Non conscious effects of scent on cognition and behavior. 
 
Lecture 2&3 Sensory information processing 1&2 
-	Sensory information processing text part 1 
-	Sensory information pro...
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€5,69 Meer Info
estolwijk
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College aantekeningen
MCB30806 - Lectures Sensory Perception and Consumer Preference
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--126september 20212020/2021
- Lecture summary of the course Sensory Perception and Consumer Preference (MCB30806- 2020) at Wageningen University (WUR). Slides included as examples to give an extensive overview.
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€3,99 Meer Info
Nerine
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Samenvatting
New! Concise Summary Sensory Perception and Consumer Preference (MCB-30806)
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5.0(2)5.01728mei 20212020/2021
- This document contains a concise summary of 28 pages for the course Sensory Perception and Consumer Preference (Wageningen University). All information from lectures, articles and reflection meetings is integrated within this summary. The summary contains: 
- Introduction 
- Sensory information processing 
- Food marketing to children 
- Categorization and expectation management 
- Emotions in consumer experience 
- Type 1&2 information processing 
- Construal level theory and nudging 
- Sensor...
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€4,49 Meer Info
bsc_msc_food_technology