Strategy and Marketing Theory in the Creative Industries (6314M0213Y)
Universiteit van Amsterdam (UvA)
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Samenvatting
Summary of all obligatory literature for the Strategic Management and Marketing Theory in the Creative Industries course
This document contains a detailed summary of all the obligatory literature in the course Strategic Management and Marketing Theory in the Creative Industries at the Master of Business Administration UvA - entrepreneurship and management in the creative industries track: 
 
Contents 
 
Week 1: introduction	 
 
Constructing clarity in theories of management and organization, Suddaby (2010)	 
 
Getting counted: markets, media, and reality, Kennedy (2008)	 
 
Ecological approaches to organizations, ...
Samenvatting
Strategy and Marketing Theory in the Creative Industries Articles Summary
PopulairStrategy and Marketing Theory in the Creative Industries all articles summarized. Since the exam will be an open book one, you can bring these notes to the exam.
Voordeelbundel
Strategy and Marketing Theory in the Creative Industries Lectures Articles
These are all my lecture notes and articles summarized together.
College aantekeningen
Strategy and Marketing Theory in the Creative Industries Lecture notes
Strategy and Marketing Theory in the Creative Industries all lecture notes. Since the exam will be an open book one, you can bring these notes to the exam.