Digital marketing (6614ZB049Y)

UVA - Business administration - Digital marketing - consumer behavior - mandatory course - summary of all articles, ppt, clips.

Relevant theories, approaches and methods to better understand today’s digital marketing landscape. This course takes an interdisciplinary perspective by linking Digital Marketing to other relevant domains, such as: Consumer Psychology, Strategy and (Marketing) Analytics. Theoretical foundations are translated into business practice so that theory can be applied in the field of business. This course gives students knowledge, understanding and in‐depth insights on the topics, theories, appr...