Branding Business Administration (6314M0157Y)

This Branding Summary provides you with an understanding about all topics covered in the lectures given by Roger Pruppers (Period 4 2023). The Implications of the Articles are listed and attached to theoretical knowledge and clarified with real life examples. I recommend this summary to everyone that has troubles making sense of the lecture slides as this document structures the topics and builds a comprehensive understanding of the concepts of Branding.