global strategy and marketing

This summary provides, the basics for (global)marketing, and in relation to strategy

This is a summary of the lectures given in the course 'Marketing' during the academic year 2019/2020. Additionally, the chapters from the corresponding book (Foundations of Marketing by John Fahy and David Jobber) are summarized.

This document contains exam questions for the marketing course. All the questions are multiple choice questions and the correct answers are given on the last page.

Exam questions from GSM, given at uTwente. The second page is the example page, as the first page consists of all three questions whereas the second one only the second part of last question (and with seeing all three questions you won't have to buy it anymore ;) )

Exam questions of an exam of GSM, including answers