Tilburg University (UVT) • Marketing Management or Marketing Analytics
Meest recente samenvattingen voor de opleiding Marketing Management or Marketing Analytics op de Tilburg University (UVT). Op zoek naar een samenvatting voor Marketing Management or Marketing Analytics? Wij hebben diverse samenvattingen voor de opleiding Marketing Management or Marketing Analytics op de Tilburg University (UVT).
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Vakken Marketing Management or Marketing Analytics op de Tilburg University (UVT)
Er zijn samenvattingen beschikbaar voor de volgende vakken van Marketing Management or Marketing Analytics op Tilburg University (UVT)
Nieuwste samenvattingen Tilburg University (UVT) • Marketing Management or Marketing Analytics
Complete Summary of the slides including elaborate notes for the course and short summaries of papers Experimental Research 2022 (also possible to buy in bundle with the stats videos)
Complete Summary Lecture + elaborate notes for Pricing and Monetization Strategies - 2022
Lectures of IRM with a lot of notes!
Complete Summary of the Statistical Videos of Experimental Research. Complete with added notes and information. Also useful for writing of master thesis when analyzing data.
BRT is often underestimated and as a result, a lot of people have to leave the pre-master's because of it. I called it resit file because this file helped people for the resit. Study this file so YOU won't have to do a resit. PS please do NOT underestimate this course! it is as difficult as maths and statistics
Summary for the course MarCom by Bosmans, part of the MSc Marketing Management/Analytics at Tilburg University. 
 
Note that this summary doesn't include the book chapters
Extensive summary of the Brand Management lectures given by prof. dr. Henk Roest, including the exam preparation lecture.
Extensive summary of the mandatory papers for Marketing Channel Management. Included are the following papers: 
 
1. Retailer power in the grocery industry 
2. Do you really want to be an ebay? 
3. How to win in an omnichannel world 
4. The power of trust in manufacturer-retailer relationships 
5. The dark side of close relationships 
6. Manufacturer and retailer strategies to impact store brand share: global integration, local adaption, and worldwide learning 
7. Sales promotion 
8. Changing th...
An extensive summary of the lecturer/webclips and tutorials of Marketing Channel Management.
Extensive summary of the mandatory papers for Brand Management 2021. Included are the following papers: 
 
1. Conceptualizing, measuring, and managing customer-based brand equity 
2. Consumer research insights on brands and branding: a jcr curation 
3. Working consumers: co-creation of brand identity, consumer identity and brand community identity 
4. The importance of brand heritage as a key performance driver in marketing management 
5. The interplay of innovation, brand, and marketing mix var...