Rijksuniversiteit Groningen (RUG) • MSc Marketing Intelligence
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An extensive summary of all the lectures for the course Brand and Product Management (MSc Marketing) at the University of Groningen.
An extensive summary of all the lectures for the course marketing communication (MSc Marketing) at the University of Groningen. It is including what is mentioned in the lecture by the professors. I had a 8,9 for my exam.
An extensive summary of the book for the course marketing communication (MSc Marketing) at the University of Groningen.
Summary consisting of 4 parts: Part 1: Databases and data retrieval Part 2: Data cleaning and missings Part 3: Machine learning Part 4: Data visualization
A summary of lectures 1-6 (slides and notes) of Digital Marketing Intelligence
13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman & Montgomery - Should firms spend more on R&D and advertising during recessions (2011) Srinivasan, Lilien & Sridhar - Double jeopardy revisited Ehrenberg, Goodhardt, Barwise (1990) - Brand portfolio strategy and firm performance, Morga...
Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e1700077. Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. J...
Summary of the three Ted Talks used in the course
Summary of all lectures of Strategic Marketing 2017/2018. Good luck with preparing for your exam!
While studying for my exam I made this summary of all lecture slides for Marketing Research Methods 2017/2018. Good luck with your exam! Passed the exam with 7.8.