Marketing Reseach Methods (EBM080A05)
Rijksuniversiteit Groningen (RuG)
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Complete summary Marketing Research Methods 25/26
- Samenvatting • 47 pagina's • 2025
- €8,38
- + meer info
An extensive summary of all the subjects covered in the lectures, accompanied with examples of SPSS output and how to interpret the output. Principal component analysis, exploratory factor analysis, reliability analysis, anova, ancova, regession (bivariate, multiple, binary, logit), moderation, mediation, cluster analysis
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Complete summary Marketing Research Methods 25/26
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An extensive summary of all the subjects covered in the lectures, accompanied with examples of SPSS output and how to interpret the output. Principal component analysis, exploratory factor analysis, reliability analysis, anova, ancova, regession (bivariate, multiple, binary, logit), moderation, mediation, cluster analysis
€8,38
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