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Managing Customer Experience and Value (EBM075B05)

Rijksuniversiteit Groningen (RuG)

Hier vind je de beste samenvattingen om te slagen voor Managing Customer Experience and Value (EBM075B05). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Summary - Managing Customer Experience and Value (EBM075B05)

  • Samenvatting

    Summary - Managing Customer Experience and Value (EBM075B05)

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    29
    april 2025
    2024/2025
  • Summary of all 7 MCEV lectures including the guest lecture by mr. Schnorrer. (= All exam material excl. the papers)
  • rianne18
    €6,39 Meer Info
All required articles summarized for Managing Customer Experience and Value

  • Voordeelbundel

    All required articles summarized for Managing Customer Experience and Value

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    9
    7
    april 2024
  • This bundle contains all summaries of the required articles. This is all that is needed for the exam. For the course Managing Customer Experience and Value, EBM075B05, RUG. It is possible to also buy a summary of the lectures.
  • Willemijn3
    €10,49 Meer Info
Summary of all lectures Managing Customer Experience and Value

  • Samenvatting

    Summary of all lectures Managing Customer Experience and Value

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    6
    27
    april 2024
    2023/2024
  • This contains the notes/summary of all lectures, week 1-7, from Managing Customer Experience and Value, for RUG-students. Summary of all the required articles is also available.
  • Willemijn3
    €6,49 Meer Info
Summary articles week 5 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 5 Managing Customer Experience and Value

  • Beschikbaar in een bundel
    4.0
    (1)
    4.0
    1
    9
    april 2024
    2023/2024
    Beschikbaar in een bundel
  • Summary of the 3 articles of week 5 of MCEV, for RUG-students. The summarized articles are: Pansari, A. and V. Kumar (2017), Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45 (3), 294-311. Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266. Beckers, S. F. M.,...
  • Willemijn3
    €3,99 Meer Info
Summary articles week 2 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 2 Managing Customer Experience and Value

  • Beschikbaar in een bundel
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    1
    5
    april 2024
    2023/2024
    Beschikbaar in een bundel
  • Summary of the 3 articles of week 2 of MCEV, for RUG-students. The summarized articles are: Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. Van Doorn, J. and J.C. ...
  • Willemijn3
    €3,99 Meer Info
Summary articles week 7 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 7 Managing Customer Experience and Value

  • Beschikbaar in een bundel
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    1
    4
    april 2024
    2023/2024
    Beschikbaar in een bundel
  • Summary of the 2 articles of week 7 of MCEV, for RUG-students. The summarized articles are: Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(2), 204-211. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2010). Staying power of churn prediction models. Journal of Interactive Marketing, 24(3), 198-208. Summary of the other weeks are also a...
  • Willemijn3
    €3,99 Meer Info
Summary articles week 6 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 6 Managing Customer Experience and Value

  • Beschikbaar in een bundel
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    1
    3
    april 2024
    2023/2024
    Beschikbaar in een bundel
  • Summary of the 2 articles of week 6 of MCEV, for RUG-students. The summarized articles are: Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. ...
  • Willemijn3
    €3,99 Meer Info
Summary articles week 4 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 4 Managing Customer Experience and Value

  • Beschikbaar in een bundel
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    -
    1
    7
    april 2024
    2023/2024
    Beschikbaar in een bundel
  • Summary of the 3 articles of week 4 of MCEV, for RUG-students. The summarized articles are: De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. De Haan, E., Verhoef, P.C. and Wiesel, T. (2021). Customer Feedback Metrics for Marketing Accountability. Review of Marketing Research, (18), 49-74. Morgan, N. A., & Rego, L. L. (2006). The value of different cu...
  • Willemijn3
    €3,99 Meer Info
Summary articles week 1 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 1 Managing Customer Experience and Value

  • Beschikbaar in een bundel
    4.0
    (1)
    4.0
    1
    11
    maart 2024
    2023/2024
    Beschikbaar in een bundel
  • Summary of the 4 articles of week 1 of MCEV, for RUG-students. The summarized articles are: Haenlein, M. (2017), How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world, Business Horizons, 60 (5), 577-586. Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96 Oblander, E.S., S. Gupta, C.F. Mela, R.S. Winer, and D.R. Lehmann (2020), The past, present ...
  • Willemijn3
    €3,99 Meer Info
Summary articles week 3 Managing Customer Experience and Value

  • Samenvatting

    Summary articles week 3 Managing Customer Experience and Value

  • Beschikbaar in een bundel
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    1
    3
    maart 2024
    2023/2024
    Beschikbaar in een bundel
  • A summary of both articles from week 3 for the Managing Customer Experience and Value exam, RUG students. Articles summarized: Gupta, S., Lehmann, D. R., & Stuart, J. A. (2004). Valuing customers. Wiesel, T., Skiera, B., & Villanueva, J. (2008). Customer equity: an integral part of financial reporting. Summary of the other weeks are also available.
  • Willemijn3
    €3,99 Meer Info
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