Understanding the Tourism Consumer

Summary of 5 pages, covering most important theories of the book

Summary of the Literature to Lecture 5: European Consumers

Summary of the Literature to Lecture 4: Consumers as Decision-Makers

Summary of the Literature to Lecture 3: Consumers and their social groups

A Summary of the Literature to Lecture 2: How Consumers see the World

Summary of the Literature to Lecture 1: Introduction / Consumers in the Marketplace