Online marketing and communication (OMC)

Samenvatting van de begrippen duidelijk en mooi uitgewerkt

Lecture notes + all the discussion questions from OMC 2

Practice questions from the book (40 questions per chapter) Noordhoff.

This summary contains the chapters 2, 3, 6, 7, 8 & 11, including explanatory pictures from both the book and the internet. I have carefully selected the information that is most likely to appear on exams.

This is a summary of Online Marketing and Communication in block 4. The summary includes all the chapters you need to learn for the exam.

Samenvatting van hoofdstukken uit het boek Grondslagen van de Marketing.

This summary consists of all lectures and seminars, worked out with extra tips and notes for the exam. At the BUAS/NHTV. Including theory about: SWOT, PESTEL analysis, DESTEP analysis, SIVA model, ABCD model, marketing plan, strategic vs tactical, mission vs vision, preto rule, SMART objectives, 4'c of marketing, 5 forces model Porter, distribution, macro, meso, micro, SWOT confrontation, SWOT strategies, brand management, etc.

This is a complete marketing plan on the Spa Berlin case. Several methods and theories are worked out in compliance with the case company. Including a problem analysis and marketing communication plan for both online and offline tools.