Thesis
NHL Stenden Hogeschool (NHL)
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Scriptie
Scriptie: The influence of content marketing on customer engagement
This research is aimed at Theater Buitensoos, which is an event and congress location situated in Zwolle. With the help of this research, it is expected to create more clarity on how to engage the customers of Theater Buitensoos through content marketing. Information has been gathered via books, journals, research papers and the performed questionnaire. A quantitative research method has been used. The questionnaire has been distributed via social media and e-mail. A total of 268 respondents was...
mirtheoosterhof
Scriptie
Exploring the potential use of artificial intelligence and futuristic technology in luxury hospitality industry, and its consequences.
PopulairThe following document is a Final Management Project for Year 4. Type of research: mixed. Grade: 9.0 ABSTRACT: The following paper explores various possible innovations in the sphere of Artificial Intelligence and their potential applicability to luxury hospitality. Options of standalone Artificial Intelligence programs or in combination with futuristic technology are delved into and scrutinized in regard to their benefits and disadvantages in both financial and non-financial matters. Hospi...
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