Hogeschool Zuyd (HZ) • International Business Administration
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Introduction to Management - Thirteen Edition - John R. Schermerhorn. Jr. & Daniel G. Bachrach

Chapter 2: History of Management Thought
Introduction to Management - Thirteen Edition - John R. Schermerhorn. Jr. & Daniel G. Bachrach

Chapter 1: The Management Process
provides all the grammar and important vocabulary for year 1 block 3.

International business at Zuyd University of applied science
This document provides all the information for you exam in block 2.1 consumer law. Articles are concluded and as wel the mock exam and answers.
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 10: Managing Channels and Distribution
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 9: Managing Marketing Communications
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 8: Marketing Communications Principles
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 7: Pricing and Value Creation
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 6: Proposition and Branding Decisions
Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti)

Chapter 1: Marketing Principles and Society