Hogeschool Utrecht (HU) • International Marketing Management
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Nieuwste samenvattingen Hogeschool Utrecht (HU) • International Marketing Management
This thesis researches the need for both online and offline marketing communication for a mid-range clothing brand in Australia. The thesis however can be applied to any company, as the theory and research questions allow for it; it is very broad. Main research question: "Marketing Approaches for small businesses in Australia; which one is more effective?’’ The most common online and offline communication strategies are discussed. Then the company is being investigated: how effective are th...
Summary economics 1 year 2013/2014
Summary of the entire book "A Basic Guide to International Business Law" by H. Wevers, including a glossary
Summary of the entire book "Export Planning" by Joris Leeman.
summary of the entire course "Project Management", information from different sources: readers, ppts, links and videos
summary of the book "Management Information Systems" plus vocabulary section