Marketing & Sales (IBPIBU120R1)

Hogeschool Rotterdam (HR)

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Summary Year 2 Block 1 -  Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284  Marketing & Sales Summary Year 2 Block 1 -  Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284  Marketing & Sales

Samenvatting

Summary Year 2 Block 1 - Principles of Marketing (Pearson), Global Edition, 17th edition, ISBN: 9781292220284 Marketing & Sales

Hogeschool Rotterdam
Marketing & Sales

This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.

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27 pagina's
Geschreven in 2020/2021
jizelleys
€7,42
- verkocht
Summary Marketing & Sales

Samenvatting

Summary Marketing & Sales

Populair
Hogeschool Rotterdam
Marketing & Sales

This is a summary on Marketing & Sales from the book Introduction to International Bussines

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16 pagina's
Geschreven in 2020/2021
jonivanbeek
€3,99
- verkocht
IBPIBU120R1 BUS Block 1 Project NOTES Updated Year

Samenvatting

IBPIBU120R1 BUS Block 1 Project NOTES Updated Year

Hogeschool Rotterdam
Marketing & Sales

IBPIBU120R1 BUS Block 1 Project NOTES Updated Year

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12 pagina's
Geschreven in 2023/2024
summarysummary
€7,99
- verkocht
Summary Introduction to International Bussines

Voordeelbundel

Summary Introduction to International Bussines

This is a summary on the whole book Introduction to International Bussines

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4 items
jonivanbeek
€10,99
- verkocht
Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English) Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English)

Samenvatting

Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English)

Hogeschool Rotterdam
Marketing & Sales

This is a summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th edition. The chapters sumarised are 1, 2, 7, 16 and 17.

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28 pagina's
Geschreven in 2018/2019
Jesper1015
€5,04
3 verkocht
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