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Events as a strategic marketing tool by Gerritsen and van Olderen Events as a strategic marketing tool by Gerritsen and van Olderen
  • Events as a strategic marketing tool by Gerritsen and van Olderen

  • Samenvatting • 12 pagina's • 2020
  • This document is a summary of chapter 2, 8 and 9 of the book 'Events as a strategic marketing tool' written by Gerritsen and van Olderen.
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Exam Material Imagineering Year 1
  • Exam Material Imagineering Year 1

  • Tentamen (uitwerkingen) • 14 pagina's • 2016
  • This is a summary of all material provided for the leisure management exam in Imagineering. It includes lectures, workshops, knowledge clips and the whole reader (excerpts from "The Experience Economy" by Pine&Gilmore, "Imagineering" by Nijs&Peters, "Concepting" by Rijkenberg, "Experiential Marketing" and "There is no business that's not show business" by Schmitt, "The Experience Economy: a new perspective" by Boswijk, "Creativity today" by Byttebier, "Virtuele Tomaten en Conceptuele Pindakaas" ...
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