IMS 486 TRADE DESK

Amsterdam University College (AUC)

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IMS 486 TRADE DESK FINAL EXAM REVIEWS WITH CORRECT ANSWERS
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4

juli 2024

2023/2024

A+
IMS 486 TRADE DESK FINAL EXAM REVIEWS WITH CORRECT ANSWERS T/F: The "promise of programmatic" is that data can enhance campaign performance and ROI for marketers. - CORRECT ANSWER-True T/F: Well-designed campaigns are conscious of both rate based and cost-based metrics. - CORRECT ANSWER-True T/F: We need to separate buyers and sellers of media so they can each fight for their constituents. One wants high CPMs and one wants low CPMs. - CORRECT ANSWER-True T/F: In terms of ret...
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