HSA 305 WEEK 7 QUIZ / HSA305 WEEK 7 QUIZ.: GRADED A | 100% CORRECT |STRAYER

HSA 305 WEEK 7 QUIZ
 Question 1
4 out of 4 points
Physical goods, services, experiences, events, places, properties, organizations,
information and ideas are all examples of:
Selected
Answer: products.
Correct Answer:
products.
 Question 2
4 out of 4 points
At which product level does differentiation take place?
Selected Answer:
Augmented product.
Correct Answer:
Augmented product.
 Question 3
4 out of 4 points
Headache relief is an example of which product level aspect of aspirin?
Selected
Answer: Core benefit.
Correct Answer:
Core benefit.
 Question 4
4 out of 4 points
A physician may offer “concierge service” whereby for a fee they can offer
prompt access and longer appointment duration. This is an example of what
distinctive characteristic of service?
Selected Answer:
Inseparability.
Correct Answer:
Inseparability.
 Question 5

, 4 out of 4 points
By measuring the results of marketing efforts to increase market share, an
organization can calculate:
Selected Answer:
return on investment.
Correct Answer:
return on investment.
 Question 6
4 out of 4 points
Disadvantages of implementing a product augmentation strategy are that each
augmentation adds cost and:
Selected Answer:
becomes an expected benefit.
Correct Answer:
becomes an expected benefit.
 Question 7
4 out of 4 points
Services are highly variable because:
Selected
Answer: they depend on who provides them and when and where they
are provided.
Correct
Answer: they depend on who provides them and when and where they
are provided.
 Question 8
4 out of 4 points
Where to find surplus revenue or focus process improvements can be discovered
through:
Selected Answer:
product line analysis.
Correct Answer:
product line analysis.
 Question 9
4 out of 4 points