Module 1: Careers in Digital Marketing & E-Commerce Test
Answered Cor rectly!!
1. digital channel What is the term for any communication method or platform
a busi-
ness can use to reach its target audience online?
2. in-house role Which role allows you to work for a single company to market
and sell
their products?
3. agency role Which role allows you to partner with companies to fill their
digital marketing and advertising needs?
4. digital marketing As a new associate, you may be asked to follow SEO best
coordi- nator practices, draft social media copy and obtain approvals, and
monitor activities of returning customers.Who typically fills
this role?
5. Digital Marketing
Coordi- nator Broad marketing activities, target audience research, campaign
man- agement, and trend analysis.
6. Marketing Associate Reporting, customer behavior analysis, coordination for digital
ads,
and campaign assistance
7. SEO specialist (Search Improving search engine rankings through strategies,
En- gine Optimization keywords, and link updates.
(SEO)
Paid search performance, keyword research, and customer
8. SEM specialist (Search persona identification.
En- gine Marketing
(SEM)
9. Social Media Specialist Social media strategy, campaign collaboration, content creation,
and engagement metrics.
1/
3
Answered Cor rectly!!
1. digital channel What is the term for any communication method or platform
a busi-
ness can use to reach its target audience online?
2. in-house role Which role allows you to work for a single company to market
and sell
their products?
3. agency role Which role allows you to partner with companies to fill their
digital marketing and advertising needs?
4. digital marketing As a new associate, you may be asked to follow SEO best
coordi- nator practices, draft social media copy and obtain approvals, and
monitor activities of returning customers.Who typically fills
this role?
5. Digital Marketing
Coordi- nator Broad marketing activities, target audience research, campaign
man- agement, and trend analysis.
6. Marketing Associate Reporting, customer behavior analysis, coordination for digital
ads,
and campaign assistance
7. SEO specialist (Search Improving search engine rankings through strategies,
En- gine Optimization keywords, and link updates.
(SEO)
Paid search performance, keyword research, and customer
8. SEM specialist (Search persona identification.
En- gine Marketing
(SEM)
9. Social Media Specialist Social media strategy, campaign collaboration, content creation,
and engagement metrics.
1/
3
