Nedap
Integrale bedrijfsanalyse 2018
Auteurs
(NAAM)
Opleiding
Bachelor Business Studies, Hogeschool Inholland Rotterdam
Datum
24 januari 2020
, Nedap
Integrale bedrijfsanalyse 2018
Auteurs: (NAAM)
Klas: ROBSFVT1F
Begeleider: Meneer van der Hoeven
Opleiding: Bachelor Business Studies
Plaats: Hogeschool Inholland Rotterdam
Module: Business Economics
Jaar: 1
Periode: 9 januari – 24 januari 2020
Datum: 24 januari 2020
Aantal pagina’s: 45 pagina’s
,Voorwoord
Voor u ligt het rapport ‘Nedap Integrale bedrijfsanalyse 2018’. De analyse is uitgevoerd door
3 studenten van de Hogeschool Inholland Rotterdam. Deze groep is vooraf samengesteld
door de PCM-docent Robert Warmerdam. Het is geschreven om door middel van
verschillende analyses een beleggingsadvies over het technologiebedrijf te kunnen geven.
Wij hebben van 9 januari tot en met 24 januari 2020 aan dit rapport gewerkt.
Gedurende de integrale bedrijfsanalyse hebben alle groepsleden zich individueel verdiept in
het bedrijf Nedap. Vervolgens zijn de taken verdeeld en zijn we aan de slag gegaan. Wij
hebben het schrijven van de integrale bedrijfsanalyse als lastig ervaren. Er was veel tijdsdruk
en doordat wij de eerste week één man minder hadden was het erg veel en soms was het
moeilijk om de juiste informatie te vinden. Ondanks dat hebben wij door hard te werken,
vragen te stellen en ons goed in het project te verdiepen, naar onze mening, een goede
integrale bedrijfsanalyse neer kunnen zetten. We zijn tevreden over het resultaat.
Bij het maken van dit rapport hebben we geleerd hoe we gegevens moeten analyseren en
hoe we bepaalde uitkomsten met elkaar in verband konden brengen en hiermee een advies
uit te brengen over het bedrijf.
Tevens willen wij onze begeleider meneer van der Hoeven bedanken voor het geven van
feedback en het helpen wanneer wij vragen hadden of ergens niet uitkwamen. Hierdoor
hebben wij de kwaliteit van onze analyse kunnen verbeteren.
Wij wensen u veel leesplezier toe.
(NAAM)
Rotterdam, 24 januari 2020
,Executive summary
The integral business analysis of 2018 has been prepared about the technology company
Nedap. There has been differrent analyses and we have used several business models.
Thereby, several sources were consulted. Nedap has a long term vision and all employees
are responsible for the succes of the company. The company contributes to the
development of the employees and creates innovative products for various markets. Still, in
certain market areas, a decrease has been noted in turnover. Do you want to know what is
the influence on the company? Read this survey and you will find out! The purpose of this
report is to issue an well-argued investment advice of the company.
Customers, employees, shareholders as well suppliers are the most important stakeholders
of the company. Also there were calculated many key figures, showing the situation of
Nedap. For example, we looked at the positive liquidity balance of Nedap, which was a high
number of 2,1. Based on this figure the company is able to do important investments in the
near future. There are more interesting conclusions like this based on the key figures.
The environmental analysis has been prepared on seven factors which are of influence on
Nedap. We also took account of threats as for example swine fever which influences
Livestock Mangement. Of course there are also many opportunities as for example growth of
the population which leads to the need for solutions to keep the cities livable. The question
is, can Nedap provide in those needs?
Further, the different business units of Nedap achieved a high profitable turnover in 2018.
The turnover is spreaded out in several segments.
The SWOT analysis shows the weaknesses (Light Controls, Retail and Brexit) as well the
strengths (Liquidity, turnover rate of the total equity and the staff) of the company. These
elements are incorporated in the confrontation mix also.
Finally, we made a forecast for the financial year 2019. In the balance we also showed the
rentability as well the profit per share. Most figures are showing that Nedap is a profitable,
reliable as well a future proof innovating company.
The main conclusion of this survey is that Nedap was able to create a higher turnover with
less employees, which shows the efficiency of the company. Nedap has an outstanding high
liquidity as well solvability. The quick- and current ratio shows that they are a reliable
company.
Our advice is to invest in Nedap.
,Inhoudsopgave
1. Inleiding............................................................................................................................... 7
2. Profiel van de onderneming.................................................................................................8
2.1 Inleiding......................................................................................................................... 8
2.1.1 Juridische aspecten Nedap.....................................................................................8
2.2 5xW en H-methodiek.....................................................................................................8
2.2.1 Wie wat waar........................................................................................................... 8
2.2.2 Wanneer?................................................................................................................ 9
2.2.3 Waarom?................................................................................................................. 9
2.2.4 Hoe?....................................................................................................................... 9
2.3 Ashridge mission model...............................................................................................10
2.3.1 Strategie................................................................................................................ 10
2.3.2 Doel....................................................................................................................... 11
2.3.3 Waarden................................................................................................................ 11
2.3.4 Gedragsnormen....................................................................................................12
2.3.5 Samenhang tussen de elementen.........................................................................12
2.4 Stakeholders analyse..................................................................................................12
2.5 Krachtenveld analyse..................................................................................................13
2.6 Het 7S-raamwerk.........................................................................................................14
2.6.1 Strategie................................................................................................................ 14
2.6.2 Cultuur..................................................................................................................14
2.6.3 Personeel.............................................................................................................. 14
2.6.4 Structuur................................................................................................................ 15
2.6.5 Waarden................................................................................................................ 15
2.6.6 Management......................................................................................................... 15
2.6.7 Systemen.............................................................................................................. 15
3. Bedrijfsanalyse..................................................................................................................16
3.1 Fundamentele analyse.................................................................................................16
3.1.1 Solvabiliteit............................................................................................................ 16
3.1.2 Liquiditeit...............................................................................................................17
3.1.3 Rentabiliteit...........................................................................................................18
3.1.4 Activiteitskengetallen.............................................................................................18
3.1.5 Werknemerscijfers.................................................................................................20
3.1.6 Omgevingsanalyse................................................................................................22
, 3.1.7 DuPont Chart........................................................................................................ 24
3.1.8 Beleggingskengetallen..........................................................................................25
3.2 Omzet- en winstanalyse...............................................................................................25
3.2.1 Geografische spreiding.........................................................................................25
3.2.2 Verdeling naar activiteiten.....................................................................................26
3.2.3 Verdeling naar distributiekanalen..........................................................................28
3.2.4 Portfolio-analyse...................................................................................................28
3.2.5 Bedrijfstaklevenscyclus.........................................................................................29
4. Forecasting....................................................................................................................... 31
4.1 Top down forecasting..................................................................................................31
4.2 Fine tuning van de forecasting.....................................................................................32
4.3 Conclusie..................................................................................................................... 33
5. SWOT analyse..................................................................................................................34
5.1 Huidige strategie..........................................................................................................34
5.2 Externe issues.............................................................................................................34
5.2.1 Kansen.................................................................................................................. 34
5.2.2 Bedreigingen......................................................................................................... 35
5.3 Sterktes en zwaktes.....................................................................................................36
5.3.1 Sterktes.................................................................................................................36
5.3.2 Zwaktes.................................................................................................................36
5.4 Confrontatiematrix.......................................................................................................37
5.5 Kansen en bedreigingen..............................................................................................37
5.6 Strategische opties......................................................................................................38
6. Conclusies......................................................................................................................... 39
6.1 Conclusie..................................................................................................................... 39
6.2 Advies.......................................................................................................................... 40
Literatuurlijst.......................................................................................................................... 41
Bijlagen................................................................................................................................. 44
Bijlage A: Excel Analyse model forecasting.......................................................................44
Integrale bedrijfsanalyse 2018
Auteurs
(NAAM)
Opleiding
Bachelor Business Studies, Hogeschool Inholland Rotterdam
Datum
24 januari 2020
, Nedap
Integrale bedrijfsanalyse 2018
Auteurs: (NAAM)
Klas: ROBSFVT1F
Begeleider: Meneer van der Hoeven
Opleiding: Bachelor Business Studies
Plaats: Hogeschool Inholland Rotterdam
Module: Business Economics
Jaar: 1
Periode: 9 januari – 24 januari 2020
Datum: 24 januari 2020
Aantal pagina’s: 45 pagina’s
,Voorwoord
Voor u ligt het rapport ‘Nedap Integrale bedrijfsanalyse 2018’. De analyse is uitgevoerd door
3 studenten van de Hogeschool Inholland Rotterdam. Deze groep is vooraf samengesteld
door de PCM-docent Robert Warmerdam. Het is geschreven om door middel van
verschillende analyses een beleggingsadvies over het technologiebedrijf te kunnen geven.
Wij hebben van 9 januari tot en met 24 januari 2020 aan dit rapport gewerkt.
Gedurende de integrale bedrijfsanalyse hebben alle groepsleden zich individueel verdiept in
het bedrijf Nedap. Vervolgens zijn de taken verdeeld en zijn we aan de slag gegaan. Wij
hebben het schrijven van de integrale bedrijfsanalyse als lastig ervaren. Er was veel tijdsdruk
en doordat wij de eerste week één man minder hadden was het erg veel en soms was het
moeilijk om de juiste informatie te vinden. Ondanks dat hebben wij door hard te werken,
vragen te stellen en ons goed in het project te verdiepen, naar onze mening, een goede
integrale bedrijfsanalyse neer kunnen zetten. We zijn tevreden over het resultaat.
Bij het maken van dit rapport hebben we geleerd hoe we gegevens moeten analyseren en
hoe we bepaalde uitkomsten met elkaar in verband konden brengen en hiermee een advies
uit te brengen over het bedrijf.
Tevens willen wij onze begeleider meneer van der Hoeven bedanken voor het geven van
feedback en het helpen wanneer wij vragen hadden of ergens niet uitkwamen. Hierdoor
hebben wij de kwaliteit van onze analyse kunnen verbeteren.
Wij wensen u veel leesplezier toe.
(NAAM)
Rotterdam, 24 januari 2020
,Executive summary
The integral business analysis of 2018 has been prepared about the technology company
Nedap. There has been differrent analyses and we have used several business models.
Thereby, several sources were consulted. Nedap has a long term vision and all employees
are responsible for the succes of the company. The company contributes to the
development of the employees and creates innovative products for various markets. Still, in
certain market areas, a decrease has been noted in turnover. Do you want to know what is
the influence on the company? Read this survey and you will find out! The purpose of this
report is to issue an well-argued investment advice of the company.
Customers, employees, shareholders as well suppliers are the most important stakeholders
of the company. Also there were calculated many key figures, showing the situation of
Nedap. For example, we looked at the positive liquidity balance of Nedap, which was a high
number of 2,1. Based on this figure the company is able to do important investments in the
near future. There are more interesting conclusions like this based on the key figures.
The environmental analysis has been prepared on seven factors which are of influence on
Nedap. We also took account of threats as for example swine fever which influences
Livestock Mangement. Of course there are also many opportunities as for example growth of
the population which leads to the need for solutions to keep the cities livable. The question
is, can Nedap provide in those needs?
Further, the different business units of Nedap achieved a high profitable turnover in 2018.
The turnover is spreaded out in several segments.
The SWOT analysis shows the weaknesses (Light Controls, Retail and Brexit) as well the
strengths (Liquidity, turnover rate of the total equity and the staff) of the company. These
elements are incorporated in the confrontation mix also.
Finally, we made a forecast for the financial year 2019. In the balance we also showed the
rentability as well the profit per share. Most figures are showing that Nedap is a profitable,
reliable as well a future proof innovating company.
The main conclusion of this survey is that Nedap was able to create a higher turnover with
less employees, which shows the efficiency of the company. Nedap has an outstanding high
liquidity as well solvability. The quick- and current ratio shows that they are a reliable
company.
Our advice is to invest in Nedap.
,Inhoudsopgave
1. Inleiding............................................................................................................................... 7
2. Profiel van de onderneming.................................................................................................8
2.1 Inleiding......................................................................................................................... 8
2.1.1 Juridische aspecten Nedap.....................................................................................8
2.2 5xW en H-methodiek.....................................................................................................8
2.2.1 Wie wat waar........................................................................................................... 8
2.2.2 Wanneer?................................................................................................................ 9
2.2.3 Waarom?................................................................................................................. 9
2.2.4 Hoe?....................................................................................................................... 9
2.3 Ashridge mission model...............................................................................................10
2.3.1 Strategie................................................................................................................ 10
2.3.2 Doel....................................................................................................................... 11
2.3.3 Waarden................................................................................................................ 11
2.3.4 Gedragsnormen....................................................................................................12
2.3.5 Samenhang tussen de elementen.........................................................................12
2.4 Stakeholders analyse..................................................................................................12
2.5 Krachtenveld analyse..................................................................................................13
2.6 Het 7S-raamwerk.........................................................................................................14
2.6.1 Strategie................................................................................................................ 14
2.6.2 Cultuur..................................................................................................................14
2.6.3 Personeel.............................................................................................................. 14
2.6.4 Structuur................................................................................................................ 15
2.6.5 Waarden................................................................................................................ 15
2.6.6 Management......................................................................................................... 15
2.6.7 Systemen.............................................................................................................. 15
3. Bedrijfsanalyse..................................................................................................................16
3.1 Fundamentele analyse.................................................................................................16
3.1.1 Solvabiliteit............................................................................................................ 16
3.1.2 Liquiditeit...............................................................................................................17
3.1.3 Rentabiliteit...........................................................................................................18
3.1.4 Activiteitskengetallen.............................................................................................18
3.1.5 Werknemerscijfers.................................................................................................20
3.1.6 Omgevingsanalyse................................................................................................22
, 3.1.7 DuPont Chart........................................................................................................ 24
3.1.8 Beleggingskengetallen..........................................................................................25
3.2 Omzet- en winstanalyse...............................................................................................25
3.2.1 Geografische spreiding.........................................................................................25
3.2.2 Verdeling naar activiteiten.....................................................................................26
3.2.3 Verdeling naar distributiekanalen..........................................................................28
3.2.4 Portfolio-analyse...................................................................................................28
3.2.5 Bedrijfstaklevenscyclus.........................................................................................29
4. Forecasting....................................................................................................................... 31
4.1 Top down forecasting..................................................................................................31
4.2 Fine tuning van de forecasting.....................................................................................32
4.3 Conclusie..................................................................................................................... 33
5. SWOT analyse..................................................................................................................34
5.1 Huidige strategie..........................................................................................................34
5.2 Externe issues.............................................................................................................34
5.2.1 Kansen.................................................................................................................. 34
5.2.2 Bedreigingen......................................................................................................... 35
5.3 Sterktes en zwaktes.....................................................................................................36
5.3.1 Sterktes.................................................................................................................36
5.3.2 Zwaktes.................................................................................................................36
5.4 Confrontatiematrix.......................................................................................................37
5.5 Kansen en bedreigingen..............................................................................................37
5.6 Strategische opties......................................................................................................38
6. Conclusies......................................................................................................................... 39
6.1 Conclusie..................................................................................................................... 39
6.2 Advies.......................................................................................................................... 40
Literatuurlijst.......................................................................................................................... 41
Bijlagen................................................................................................................................. 44
Bijlage A: Excel Analyse model forecasting.......................................................................44
