WGU C201 || 100% Accurate Solutions.
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? correct answers Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? correct answers Increased decision-making authority given to employees
Which two key elements does an effective organization include? correct answers Human
interaction; Structure
Why does a line organizational structure function most effectively in a crisis situation?
correct answers It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? correct answers Departmentalization
Which primary driver does management use for an organization's structure? correct answers
Achievement of company goals
Which step in the organizing process results in management grouping work activities into
units within the organization? correct answers Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities
of all other social media sites.
Which type of competitive advantage is this company leveraging? correct answers Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special
sales? correct answers Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? correct answers When demand for the product is driven
by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
correct answers Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? correct answers Personal
selling
What three factors should be addressed in a successful marketing plan? correct answers
Target market;Sales revenue goals; Plan implementation timeline
Which three characteristics are measured in demographic segmentation? correct answers
Race and ethnicity;Income;Household size
, In which three ways does business-buying behavior differ from consumer-buying behavior?
correct answers A group or committee often makes decisions.;
Purchasers often invite selected providers to bid on a purchase.;
Buyers face organizational influences that affect their own preferences.
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as
an insect repellent as well.
In which three product life cycle extension strategies did this company engage correct
answers Adding new users
Increasing frequency of use
Finding new uses for the product
Which three factors suggest a product should be marketed as a specialty product? correct
answers Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more than
personal selling? correct answers Accessories to primary products
Consumable supplies
What are three qualities of strong brand equity? correct answers Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead.
Which stage of brand loyalty is this customer in? correct answers Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities
of a global package delivery service? correct answers Direct
Which three tasks are key responsibilities of operations managers? correct answers Planning
the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have? correct answers
Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations activities.
Which aspect of operations management do the ISO 9000 standards address? correct answers
Establishment of effective quality systems
Which manufacturing model uses technology to produce small runs of customized products
cost effectively? correct answers Flexible
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? correct answers Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? correct answers Increased decision-making authority given to employees
Which two key elements does an effective organization include? correct answers Human
interaction; Structure
Why does a line organizational structure function most effectively in a crisis situation?
correct answers It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of? correct answers Departmentalization
Which primary driver does management use for an organization's structure? correct answers
Achievement of company goals
Which step in the organizing process results in management grouping work activities into
units within the organization? correct answers Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities
of all other social media sites.
Which type of competitive advantage is this company leveraging? correct answers Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than
relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special
sales? correct answers Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? correct answers When demand for the product is driven
by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
correct answers Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? correct answers Personal
selling
What three factors should be addressed in a successful marketing plan? correct answers
Target market;Sales revenue goals; Plan implementation timeline
Which three characteristics are measured in demographic segmentation? correct answers
Race and ethnicity;Income;Household size
, In which three ways does business-buying behavior differ from consumer-buying behavior?
correct answers A group or committee often makes decisions.;
Purchasers often invite selected providers to bid on a purchase.;
Buyers face organizational influences that affect their own preferences.
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as
an insect repellent as well.
In which three product life cycle extension strategies did this company engage correct
answers Adding new users
Increasing frequency of use
Finding new uses for the product
Which three factors suggest a product should be marketed as a specialty product? correct
answers Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more than
personal selling? correct answers Accessories to primary products
Consumable supplies
What are three qualities of strong brand equity? correct answers Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead.
Which stage of brand loyalty is this customer in? correct answers Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities
of a global package delivery service? correct answers Direct
Which three tasks are key responsibilities of operations managers? correct answers Planning
the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have? correct answers
Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations activities.
Which aspect of operations management do the ISO 9000 standards address? correct answers
Establishment of effective quality systems
Which manufacturing model uses technology to produce small runs of customized products
cost effectively? correct answers Flexible
