correct answers 2025/2026
open ended questions - ANS ✔✔allows respondents to answer any way they like
forced choice question - ANS ✔✔force them to pick an answer between two things
ex: used in political polls when choosing the best candidate
Likert questions - ANS ✔✔presented with a statement and asked to use a rating scale
-strongly agree, agree, neither, disagree, strongly disagree
semantic differential format - ANS ✔✔respondents use a scale of opposite adjectives
ex: good, bad
show up and pass, hardest thing I've ever done
leading question - ANS ✔✔wording that leads people to a particular response
double-barreled questions - ANS ✔✔asks two questions in one
negatively worded questions - ANS ✔✔question that contains negative phrasing
question order - ANS ✔✔the order in which questions are asked can affected the responses to a
survey
-earlier questions can change the way a respondent understands and answers later questions
, response sets - ANS ✔✔aka nondifferentiation
-type of shortcut respondents can take when answering survey questions
-adopt a consistent way of answering the questions
*acquiescene:* this is when people answer yes the whole time
*fence sitting:* playing it safe by answering in the middle of the scale
socially desirable responding - ANS ✔✔giving answers that they believe would make them look
better than they really are
ex: when answering questions about drugs or stereotypes
biases - ANS ✔✔sometimes we just don't know ourselves well enough to answer questions
ex: asked why you bought shoes, but you don't actually know why
observational research - ANS ✔✔process of watching people/animals and systematically
recording what they are doing
ex: parent/child interactions
observer bias - ANS ✔✔when observer's expectations influence their interpretation of the
subjects behavior/outcome of the study
*observer might see what they want to see*
*self fulfilling prophecy*: a belief that leads to its own completion
*observer effects (reactivity)*: when participants change their behavior bc they know someone
is watching them
sample - ANS ✔✔the group of people used in a study
population - ANS ✔✔a larger group from which the sample is drawn