HFT4502 Exam 2 Questions and Correct
Answers/ Latest Update / Already Graded
What are the characteristics affecting consumer behavior?
Ans: Cultural
Social
Personal
Psychological
Buyer
What is the Buyer's Black Box?
Ans: Buyer Characteristics
Buyer Decision Process
What are the parts of the cultural characteristics affecting consumer
behavior?
Ans: Culture
Subculture
Social Class
What are the parts of the social characteristics affecting consumer
behavior?
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Ans: Reference groups
Family
Roles and status
What are the parts of the Personal characteristics affecting consumer
behavior?
Ans: Age and life-cycle stage
Occupation
Economic circumstances
Lifestyle
Personality and self-concept
What are the parts of the Psychological characteristics affecting
consumer behavior?
Ans: Motivation
Perception
Learning
Beliefs and attitudes
Culture
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Ans: The basic values, perceptions, wants and behaviors that a
person learns from society
What number is associated with death in eastern cultures
Ans: 4
Social class
Ans: Ordered social divisions whose members share similar
values, interests, etc.
How many social classes are in the US
Ans: 7
Subcultures
Ans: Groups of people with shared value systems based on
common life experiences and situations
What are the ethnic subcultures in the US
Ans: Hispanic
African American
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