1|Page
MKT 3413 EXAM 1 WU NEWEST 2025 ACTUAL
EXAM COMPLETE 150 QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+||BRAND
NEW VERSION!!
The assignment of numbers or other symbols to
characteristics of objects according to certain pre-
specified rules is called measurement. - .....ANSWER
...✔✔ TRUE
The generation of a continuum upon which measured
objects are located is called sampling. - .....ANSWER
...✔✔ FALSE
When we measure the perceptions, attitudes, and
preferences of consumers, we are not measuring the
object but some characteristics of it. - .....ANSWER
...✔✔ TRUE
A scale whose numbers serve only as labels or tags for
identifying and classifying objects with a strict one-to-
one correspondence between the numbers and the
,2|Page
objects is called an ordinal scale. - .....ANSWER ...✔✔
FALSE
Nominal scales are recognized as the most basic or
limited. - .....ANSWER ...✔✔ TRUE
Preference rankings, market position, and social class
are examples of interval scales. - .....ANSWER ...✔✔
FALSE
According to the text, interval scales are the simplest to
use. - .....ANSWER ...✔✔ FALSE
The most complex of the primary scales of measurement
is the ratio scale. - .....ANSWER ...✔✔ TRUE
Nominal scales are used for classification and
identification purposes only. - .....ANSWER ...✔✔
TRUE
Mutually exclusive means that there is no overlap
between classes and every object being measured falls
into only one class. - .....ANSWER ...✔✔ TRUE
,3|Page
In marketing research, ordinal scales are used to
measure market share. - .....ANSWER ...✔✔ FALSE
The numbers assigned in a nominal scale do not reflect
relative amounts of the characteristic being measured. -
.....ANSWER ...✔✔ TRUE
A ranking scale in which numbers are assigned to objects
to indicate the relative extent to which some
characteristic is possessed is called a nominal scale. -
.....ANSWER ...✔✔ FALSE
A ranking scale in which numbers are assigned to objects
to indicate the relative extent to which some
characteristic is possessed is called an ordinal scale. -
.....ANSWER ...✔✔ TRUE
Common examples of ordinal scales include educational
levels and social security numbers. - .....ANSWER
...✔✔ FALSE
An interval scale is a scale in which the numbers are
used to rate objects such that numerically equal
, 4|Page
distances on the scale represent equal distances in the
characteristic being measured. - .....ANSWER ...✔✔
TRUE
A ratio scale is the highest level of measurement and
allows the researcher to identify or classify objects, rank
the objects, and compare intervals or differences. -
.....ANSWER ...✔✔ TRUE
Temperature scales such as Celsius and Fahrenheit are
examples of interval scales. - .....ANSWER ...✔✔
TRUE
Because the zero point is fixed in interval scales, it is not
meaningful to take ratios of scale
values. - .....ANSWER ...✔✔ FALSE
The scaling techniques commonly used in marketing
research can be classified into comparative and
noncomparative scales. - .....ANSWER ...✔✔ TRUE
A non-comparative scale is one of the two types of
scaling techniques in which there is direct comparison of
MKT 3413 EXAM 1 WU NEWEST 2025 ACTUAL
EXAM COMPLETE 150 QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED
ANSWERS) |ALREADY GRADED A+||BRAND
NEW VERSION!!
The assignment of numbers or other symbols to
characteristics of objects according to certain pre-
specified rules is called measurement. - .....ANSWER
...✔✔ TRUE
The generation of a continuum upon which measured
objects are located is called sampling. - .....ANSWER
...✔✔ FALSE
When we measure the perceptions, attitudes, and
preferences of consumers, we are not measuring the
object but some characteristics of it. - .....ANSWER
...✔✔ TRUE
A scale whose numbers serve only as labels or tags for
identifying and classifying objects with a strict one-to-
one correspondence between the numbers and the
,2|Page
objects is called an ordinal scale. - .....ANSWER ...✔✔
FALSE
Nominal scales are recognized as the most basic or
limited. - .....ANSWER ...✔✔ TRUE
Preference rankings, market position, and social class
are examples of interval scales. - .....ANSWER ...✔✔
FALSE
According to the text, interval scales are the simplest to
use. - .....ANSWER ...✔✔ FALSE
The most complex of the primary scales of measurement
is the ratio scale. - .....ANSWER ...✔✔ TRUE
Nominal scales are used for classification and
identification purposes only. - .....ANSWER ...✔✔
TRUE
Mutually exclusive means that there is no overlap
between classes and every object being measured falls
into only one class. - .....ANSWER ...✔✔ TRUE
,3|Page
In marketing research, ordinal scales are used to
measure market share. - .....ANSWER ...✔✔ FALSE
The numbers assigned in a nominal scale do not reflect
relative amounts of the characteristic being measured. -
.....ANSWER ...✔✔ TRUE
A ranking scale in which numbers are assigned to objects
to indicate the relative extent to which some
characteristic is possessed is called a nominal scale. -
.....ANSWER ...✔✔ FALSE
A ranking scale in which numbers are assigned to objects
to indicate the relative extent to which some
characteristic is possessed is called an ordinal scale. -
.....ANSWER ...✔✔ TRUE
Common examples of ordinal scales include educational
levels and social security numbers. - .....ANSWER
...✔✔ FALSE
An interval scale is a scale in which the numbers are
used to rate objects such that numerically equal
, 4|Page
distances on the scale represent equal distances in the
characteristic being measured. - .....ANSWER ...✔✔
TRUE
A ratio scale is the highest level of measurement and
allows the researcher to identify or classify objects, rank
the objects, and compare intervals or differences. -
.....ANSWER ...✔✔ TRUE
Temperature scales such as Celsius and Fahrenheit are
examples of interval scales. - .....ANSWER ...✔✔
TRUE
Because the zero point is fixed in interval scales, it is not
meaningful to take ratios of scale
values. - .....ANSWER ...✔✔ FALSE
The scaling techniques commonly used in marketing
research can be classified into comparative and
noncomparative scales. - .....ANSWER ...✔✔ TRUE
A non-comparative scale is one of the two types of
scaling techniques in which there is direct comparison of
