Page 1 of 82
WGU C201 BUSINESS ACUMEN EXAM LATEST 2025
COMPLETE EXAM| ACTUAL EXAM QUESTIONS WITH
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+
Which two key elements does an effective organization include?
.....ANSWER..... Human Interaction & Structure
Why does a line organization structure function most effectively
in a crisis situation? .....ANSWER..... It establishes a direct flow of
authority
A company might divide itself into smaller groups that best match
the types of customers it serves. What is this an example of?
.....ANSWER..... Departmentalization
Which primary driver does management use for an
organization's structure? .....ANSWER..... Achievement of company
goals
,Page 2 of 82
Which step in the organizing process results in management
grouping work activities into units within the organization?
.....ANSWER..... Departmentalization
A high-tech startup company is launching a marketing campaign
for its new social media portal by highlighting how the portal
exceeds the connectivity and collaboration capabilities of all
other social media sites.
Which type of competitive advantage is this company
leveraging? .....ANSWER..... product
Which marketing strategy is devoted to maintaining continuous
bottom line prices rather than relying on short-term price-cutting
tactics such as cents-off coupons, rebates, and special sales?
.....ANSWER..... Everyday Low Pricing
When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
,Page 3 of 82
.....ANSWER..... When demand for the product is driven by the
end user
Which marketing tool is often used to build effective relationship
marketing campaigns? .....ANSWER..... Affinity Programs
Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer but the
disadvantage of a high cost per contact? .....ANSWER.....
Personal Selling
What three factors should be addressed in a successful
marketing plan? .....ANSWER..... Target Market, Sales Revenue
Goals and Plan Implementation Timeline
Which three characteristics are measured in demographic
segmentation? .....ANSWER..... Race & Ethnicity, Income and
Household Size
, Page 4 of 82
In which three ways does business-buying behavior differ from
consumer-buying behavior? .....ANSWER..... A group or committee
often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own
preferences
Which three factors suggest a product should be marketed as a
specialty product? .....ANSWER..... Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely
on advertising more than personal selling? .....ANSWER.....
Accessories to primary products
Consumable supplies
WGU C201 BUSINESS ACUMEN EXAM LATEST 2025
COMPLETE EXAM| ACTUAL EXAM QUESTIONS WITH
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+
Which two key elements does an effective organization include?
.....ANSWER..... Human Interaction & Structure
Why does a line organization structure function most effectively
in a crisis situation? .....ANSWER..... It establishes a direct flow of
authority
A company might divide itself into smaller groups that best match
the types of customers it serves. What is this an example of?
.....ANSWER..... Departmentalization
Which primary driver does management use for an
organization's structure? .....ANSWER..... Achievement of company
goals
,Page 2 of 82
Which step in the organizing process results in management
grouping work activities into units within the organization?
.....ANSWER..... Departmentalization
A high-tech startup company is launching a marketing campaign
for its new social media portal by highlighting how the portal
exceeds the connectivity and collaboration capabilities of all
other social media sites.
Which type of competitive advantage is this company
leveraging? .....ANSWER..... product
Which marketing strategy is devoted to maintaining continuous
bottom line prices rather than relying on short-term price-cutting
tactics such as cents-off coupons, rebates, and special sales?
.....ANSWER..... Everyday Low Pricing
When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
,Page 3 of 82
.....ANSWER..... When demand for the product is driven by the
end user
Which marketing tool is often used to build effective relationship
marketing campaigns? .....ANSWER..... Affinity Programs
Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer but the
disadvantage of a high cost per contact? .....ANSWER.....
Personal Selling
What three factors should be addressed in a successful
marketing plan? .....ANSWER..... Target Market, Sales Revenue
Goals and Plan Implementation Timeline
Which three characteristics are measured in demographic
segmentation? .....ANSWER..... Race & Ethnicity, Income and
Household Size
, Page 4 of 82
In which three ways does business-buying behavior differ from
consumer-buying behavior? .....ANSWER..... A group or committee
often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own
preferences
Which three factors suggest a product should be marketed as a
specialty product? .....ANSWER..... Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely
on advertising more than personal selling? .....ANSWER.....
Accessories to primary products
Consumable supplies
