COB 300D Atav Final Exam
Questions with Verified Answers
100% Pass
production, sales, market, value based - CORRECT ANSWER-what are the 4 eras
of marketing?
value - CORRECT ANSWER-marketing helps create...
production-oriented era - CORRECT ANSWER-Firms believed a good product
would sell itself
sales-oriented era - CORRECT ANSWER-Between 1920-1950, With
overproduction they depended on heavy doses of personal selling and advertising
market-oriented era - CORRECT ANSWER-products were plentiful, and
consumers could choose products based on quality, convenience, and price
value-based marketing era - CORRECT ANSWER-marketing firms recognized
they had to give their customers greater value than their competitiors
SWOT - CORRECT ANSWER-situation analysis is conducted using what?
,strengths, weaknesses, opportunities, threats - CORRECT ANSWER-what does
SWOT stand for?
strengths, weaknesses - CORRECT ANSWER-which components of SWOT are
internal?
opportunities, threats - CORRECT ANSWER-which components of SWOT are
external?
portfolio analysis - CORRECT ANSWER-management evaluates the firm's
various products and businesses and allocates resources according to which
products are expected to be the most profitable for the firm in the future
strategic business unit - CORRECT ANSWER-what does SBU stand for?
stars - CORRECT ANSWER-SBUs with high market shares in high-growth
markets
question marks - CORRECT ANSWER-SBUs with low market shares in high
growth markets
cash cows - CORRECT ANSWER-SBUs with high market shares in low growth
markets
dogs - CORRECT ANSWER-SBUs with low market shares in low growth markets
Market penetration, market development, product development, diversification -
CORRECT ANSWER-What are the four growth strategies in marketing?
COPYRIGHT ALL RIGHTS RESERVED ©️ 2025
, market penetration - CORRECT ANSWER-employs the existing marketing mix
and focuses the firm's efforts on existing customers
market development - CORRECT ANSWER-employs the existing marketing
offering to reach new market segments, whether domestic or international
product development - CORRECT ANSWER-offers a new product or service to a
firm's current target market
diversification - CORRECT ANSWER-a strategy of increasing sales by
introducing new products into new markets
geographic, demographic, psychographic, geodemographic, benefit, behavioral -
CORRECT ANSWER-what are the 6 segmentation methods?
geographic segmentation - CORRECT ANSWER-organizes customers into
groups on the basis of where they live
demographic segmentation - CORRECT ANSWER-groups consumers according
to easily measured, objective characteristics such as age, gender, and income
psychographic segmentation - CORRECT ANSWER-dividing a market into
different segments based on social class, lifestyle, or personality characteristics
geodemographic segmentation - CORRECT ANSWER-the grouping of
consumers on the basis of a combination of geographic, demographic, and lifestyle
characteristics
Questions with Verified Answers
100% Pass
production, sales, market, value based - CORRECT ANSWER-what are the 4 eras
of marketing?
value - CORRECT ANSWER-marketing helps create...
production-oriented era - CORRECT ANSWER-Firms believed a good product
would sell itself
sales-oriented era - CORRECT ANSWER-Between 1920-1950, With
overproduction they depended on heavy doses of personal selling and advertising
market-oriented era - CORRECT ANSWER-products were plentiful, and
consumers could choose products based on quality, convenience, and price
value-based marketing era - CORRECT ANSWER-marketing firms recognized
they had to give their customers greater value than their competitiors
SWOT - CORRECT ANSWER-situation analysis is conducted using what?
,strengths, weaknesses, opportunities, threats - CORRECT ANSWER-what does
SWOT stand for?
strengths, weaknesses - CORRECT ANSWER-which components of SWOT are
internal?
opportunities, threats - CORRECT ANSWER-which components of SWOT are
external?
portfolio analysis - CORRECT ANSWER-management evaluates the firm's
various products and businesses and allocates resources according to which
products are expected to be the most profitable for the firm in the future
strategic business unit - CORRECT ANSWER-what does SBU stand for?
stars - CORRECT ANSWER-SBUs with high market shares in high-growth
markets
question marks - CORRECT ANSWER-SBUs with low market shares in high
growth markets
cash cows - CORRECT ANSWER-SBUs with high market shares in low growth
markets
dogs - CORRECT ANSWER-SBUs with low market shares in low growth markets
Market penetration, market development, product development, diversification -
CORRECT ANSWER-What are the four growth strategies in marketing?
COPYRIGHT ALL RIGHTS RESERVED ©️ 2025
, market penetration - CORRECT ANSWER-employs the existing marketing mix
and focuses the firm's efforts on existing customers
market development - CORRECT ANSWER-employs the existing marketing
offering to reach new market segments, whether domestic or international
product development - CORRECT ANSWER-offers a new product or service to a
firm's current target market
diversification - CORRECT ANSWER-a strategy of increasing sales by
introducing new products into new markets
geographic, demographic, psychographic, geodemographic, benefit, behavioral -
CORRECT ANSWER-what are the 6 segmentation methods?
geographic segmentation - CORRECT ANSWER-organizes customers into
groups on the basis of where they live
demographic segmentation - CORRECT ANSWER-groups consumers according
to easily measured, objective characteristics such as age, gender, and income
psychographic segmentation - CORRECT ANSWER-dividing a market into
different segments based on social class, lifestyle, or personality characteristics
geodemographic segmentation - CORRECT ANSWER-the grouping of
consumers on the basis of a combination of geographic, demographic, and lifestyle
characteristics
