EXAM 2 & 3 McMillan COB 300D
Questions with Verified Answers |
Latest Update 100% Pass
Utilizing a single marketing mix to reach a uniform (everyone in the market is
viewed as the same) target market defines what targeting strategy?
-Undifferentiated
-Behavioral
-Differentiated
-Psychographic
-Concentrated - CORRECT ANSWER-Undifferentiated
Where might the term 'evoked set' or "consideration set' come into use within the
field of marketing?
-During construction of a BCG (Boston Consulting Group) matrix
-During the consumer buying decision process
-During consideration of using a diversification strategy
,-When using Maslow's hierarchy of needs
-When using the time ERA's to define a product approach - CORRECT
ANSWER-During the consumer buying decision process
If Tovota has fixed costs of $ 100.000.000 for the manufacture of its Prius and
sells the car for $20,000 with 10% of the sales price taken away by the independent
dealer, what is the breakeven point for the Toyota Prius?
-15 million dollars
-5,555 cars
-55 million dollars
-5.556 cars
-5.555.55 cars - CORRECT ANSWER--5.555.55 cars
What percentage market share seems reasonable and most likely for a company to
have within their market? (which answer is the most realistic market share shown)
-Apple has 90 % of the global smartphone market
-Honda has 70% of the luxury car market worldwide
-Ford has 18% of the domestic vehicle market
-Facebook has 99 % of the global social media market
-Kellogg's has 2 % of the breakfast cereal market - CORRECT ANSWER--Ford
has 18% of the domestic vehicle market
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,Which branding strategy would involve hiding the identity of the manufacturer
which is actually making the product being branded by a retailer or wholesaler.
-Brand extension
-Mixed branding
-Co-branding
-Family branding
-Multiproduct branding - CORRECT ANSWER--Mixed branding
What is the forth stage of the product adoption process?
-Late Majority
-Trial
-Evaluation
-Free Samples
-Interest - CORRECT ANSWER--Trial
Which of the following is the best example of a nondurable good?
-Laundry detergent
-Automobile
-Shoes
-Laser Surgery
, -iPad - CORRECT ANSWER--Laundry detergent
A basic test of the usefulness of the market segmentation process is whether it
leads to tangible marketing actions that can
-stand up to ethical scrutiny
-create a new product
-create innovation
-create a market
-increase sales and profitability for the company using it - CORRECT ANSWER--
increase sales and profitability for the company using it
When considering global business, which is considered as a licensing agreement?
-Boeing makes parts for other aircraft companies in the USA.
-Toyota has manufacturing facilities that they own in Kentucky by which they
manufacture vehicles.
-Exxon and BP join together to form another company which will run seismic data
in the search for oil.
-Tide is a brand of Proctor and Gamble or P&G via license.
-Yoplait yogurt grants a USA manufacturer the right to produce their yogurt in the
USA. - CORRECT ANSWER--Yoplait yogurt grants a USA manufacturer the
right to produce their yogurt in the USA.
COPYRIGHT ALL RIGHTS RESERVED ©️ 2025
Questions with Verified Answers |
Latest Update 100% Pass
Utilizing a single marketing mix to reach a uniform (everyone in the market is
viewed as the same) target market defines what targeting strategy?
-Undifferentiated
-Behavioral
-Differentiated
-Psychographic
-Concentrated - CORRECT ANSWER-Undifferentiated
Where might the term 'evoked set' or "consideration set' come into use within the
field of marketing?
-During construction of a BCG (Boston Consulting Group) matrix
-During the consumer buying decision process
-During consideration of using a diversification strategy
,-When using Maslow's hierarchy of needs
-When using the time ERA's to define a product approach - CORRECT
ANSWER-During the consumer buying decision process
If Tovota has fixed costs of $ 100.000.000 for the manufacture of its Prius and
sells the car for $20,000 with 10% of the sales price taken away by the independent
dealer, what is the breakeven point for the Toyota Prius?
-15 million dollars
-5,555 cars
-55 million dollars
-5.556 cars
-5.555.55 cars - CORRECT ANSWER--5.555.55 cars
What percentage market share seems reasonable and most likely for a company to
have within their market? (which answer is the most realistic market share shown)
-Apple has 90 % of the global smartphone market
-Honda has 70% of the luxury car market worldwide
-Ford has 18% of the domestic vehicle market
-Facebook has 99 % of the global social media market
-Kellogg's has 2 % of the breakfast cereal market - CORRECT ANSWER--Ford
has 18% of the domestic vehicle market
COPYRIGHT ALL RIGHTS RESERVED ©️ 2025
,Which branding strategy would involve hiding the identity of the manufacturer
which is actually making the product being branded by a retailer or wholesaler.
-Brand extension
-Mixed branding
-Co-branding
-Family branding
-Multiproduct branding - CORRECT ANSWER--Mixed branding
What is the forth stage of the product adoption process?
-Late Majority
-Trial
-Evaluation
-Free Samples
-Interest - CORRECT ANSWER--Trial
Which of the following is the best example of a nondurable good?
-Laundry detergent
-Automobile
-Shoes
-Laser Surgery
, -iPad - CORRECT ANSWER--Laundry detergent
A basic test of the usefulness of the market segmentation process is whether it
leads to tangible marketing actions that can
-stand up to ethical scrutiny
-create a new product
-create innovation
-create a market
-increase sales and profitability for the company using it - CORRECT ANSWER--
increase sales and profitability for the company using it
When considering global business, which is considered as a licensing agreement?
-Boeing makes parts for other aircraft companies in the USA.
-Toyota has manufacturing facilities that they own in Kentucky by which they
manufacture vehicles.
-Exxon and BP join together to form another company which will run seismic data
in the search for oil.
-Tide is a brand of Proctor and Gamble or P&G via license.
-Yoplait yogurt grants a USA manufacturer the right to produce their yogurt in the
USA. - CORRECT ANSWER--Yoplait yogurt grants a USA manufacturer the
right to produce their yogurt in the USA.
COPYRIGHT ALL RIGHTS RESERVED ©️ 2025
