1|Page
New WGU D174 Marketing Management Exam Prep
Test Bank With 250 Questions and Correct Answers
For Oa And Pre-Assessment Prep/ Wgu D174 Test
Bank 2025/ D174 Assessment Prep 2025
Brand names must have an inherent meaning. -
...ANSWER...✓✓False
What term refers to a group of people who are the most
risk adverse, skeptical of new products, and
stereotypically lower in income? -
...ANSWER...✓✓Laggards
What does good variability consist of? -
...ANSWER...✓✓The customization and tailoring of the
service delivery for the customer's unique needs.
Describe a conjoint procedure. - ...ANSWER...✓✓A
conjoint procedure can be done in focus groups or online
studies to determine what attributes and qualities of
goods that customers find important. Conjoint procedures
make a list of attributes and from there customers
determine which set are the most important and so forth.
,2|Page
Companies then can use this information to create
products that will suit the needs of consumers.
Proctor & Gamble determined that its Thermacare Heat
Wrap was underperforming and lacked a desire level of
growth potential, so it decided to sell the brand. In what
phase of the product life cycle was Thermacare Heat
Wrap? - ...ANSWER...✓✓Decline
Brand 123 has customers in many countries purchasing
its bicycles, but its managers are unsure if the brand is
truly a "global brand." What percent of a global brand's
revenue should come from other countries? -
...ANSWER...✓✓30%
If an organization wants to be be innovative, which
strategy are they most likely to use? -
...ANSWER...✓✓Product development
Beta company makes items you typically see in a sports
store. If they sell golf balls, which of the following would
be an expansion in the breadth direction? -
...ANSWER...✓✓Soccer balls
,3|Page
Newt is considering whether his toy manufacturing
business should develop its own brand. Which is a
company reward Newt can expect from branding? -
...ANSWER...✓✓Brands enhance loyalty
_________ qualities are those attributes that may be
evaluated prior to purchase, as the customer learns
about the competitive offerings. - ...ANSWER...✓✓Search
__________ qualities are those that are difficult to judge
even post-consumption. - ...ANSWER...✓✓Credence
Ideally, a company will have a clear differentiation
strategy, because commodity products cannot be
sustained as a competitive advantage. -
...ANSWER...✓✓True
Which of the following is a question that arises during the
marketing exchange? - ...ANSWER...✓✓What is it that
customers want?
A Broadway show is an example of -
...ANSWER...✓✓Experience marketing
, 4|Page
Experience attributes - ...ANSWER...✓✓need trial and
consumption before evaluation
Services are simultaneously _____ and ____ -
...ANSWER...✓✓Produced and consumed
The major difference between goods and services is that
services are more - ...ANSWER...✓✓variable
Brand name meaning is built over time through the firm's
___ to customers - ...ANSWER...✓✓communication
Brands first convey ____ to customers -
...ANSWER...✓✓information
Brand for the customer: - ...ANSWER...✓✓1. convey
information
2. signal consistent quality
3. confer status
4. reduce customer risk
5. make many purchase decisions easier
New WGU D174 Marketing Management Exam Prep
Test Bank With 250 Questions and Correct Answers
For Oa And Pre-Assessment Prep/ Wgu D174 Test
Bank 2025/ D174 Assessment Prep 2025
Brand names must have an inherent meaning. -
...ANSWER...✓✓False
What term refers to a group of people who are the most
risk adverse, skeptical of new products, and
stereotypically lower in income? -
...ANSWER...✓✓Laggards
What does good variability consist of? -
...ANSWER...✓✓The customization and tailoring of the
service delivery for the customer's unique needs.
Describe a conjoint procedure. - ...ANSWER...✓✓A
conjoint procedure can be done in focus groups or online
studies to determine what attributes and qualities of
goods that customers find important. Conjoint procedures
make a list of attributes and from there customers
determine which set are the most important and so forth.
,2|Page
Companies then can use this information to create
products that will suit the needs of consumers.
Proctor & Gamble determined that its Thermacare Heat
Wrap was underperforming and lacked a desire level of
growth potential, so it decided to sell the brand. In what
phase of the product life cycle was Thermacare Heat
Wrap? - ...ANSWER...✓✓Decline
Brand 123 has customers in many countries purchasing
its bicycles, but its managers are unsure if the brand is
truly a "global brand." What percent of a global brand's
revenue should come from other countries? -
...ANSWER...✓✓30%
If an organization wants to be be innovative, which
strategy are they most likely to use? -
...ANSWER...✓✓Product development
Beta company makes items you typically see in a sports
store. If they sell golf balls, which of the following would
be an expansion in the breadth direction? -
...ANSWER...✓✓Soccer balls
,3|Page
Newt is considering whether his toy manufacturing
business should develop its own brand. Which is a
company reward Newt can expect from branding? -
...ANSWER...✓✓Brands enhance loyalty
_________ qualities are those attributes that may be
evaluated prior to purchase, as the customer learns
about the competitive offerings. - ...ANSWER...✓✓Search
__________ qualities are those that are difficult to judge
even post-consumption. - ...ANSWER...✓✓Credence
Ideally, a company will have a clear differentiation
strategy, because commodity products cannot be
sustained as a competitive advantage. -
...ANSWER...✓✓True
Which of the following is a question that arises during the
marketing exchange? - ...ANSWER...✓✓What is it that
customers want?
A Broadway show is an example of -
...ANSWER...✓✓Experience marketing
, 4|Page
Experience attributes - ...ANSWER...✓✓need trial and
consumption before evaluation
Services are simultaneously _____ and ____ -
...ANSWER...✓✓Produced and consumed
The major difference between goods and services is that
services are more - ...ANSWER...✓✓variable
Brand name meaning is built over time through the firm's
___ to customers - ...ANSWER...✓✓communication
Brands first convey ____ to customers -
...ANSWER...✓✓information
Brand for the customer: - ...ANSWER...✓✓1. convey
information
2. signal consistent quality
3. confer status
4. reduce customer risk
5. make many purchase decisions easier
