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New WGU D174 Marketing Management Exam Prep
Test Bank With 250 Questions and Correct Answers
For Oa And Pre-Assessment Prep/ Wgu D174 Test
Bank 2025/ D174 Assessment Prep 2025
________ combines the design and implementation of
marketing activities and programs to build, measure, and
manage brands to maximize their value.
A) Brand planning
B) Strategic brand management
C) Tactical brand management
D) Brand targeting
E) Brand positioning - ...ANSWER...✓✓B) Strategic brand
management
Which of these is NOT one of the recognized benefits that
companies gain from brand loyalty?
A) Providing predictability of demand
B) Providing security of demand
C) Creating barriers to entry
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D) Creating customer willingness to pay more
E) Eliminating all forms of competitive threats -
...ANSWER...✓✓E) Eliminating all forms of competitive
threats
Which of these would generally be the most difficult for a
competitor to duplicate?
A) Lasting impressions of favorable product experiences
B) Manufacturing processes
C) Materials sourcing
D) Product design details
E) Brand slogans - ...ANSWER...✓✓A) Lasting impressions
of favorable product experiences
Why did large numbers of consumers reject New Coke
even though the new formulation scored higher in blind
taste tests than the classic formulation?
A) Consumers found out the new formulation was higher
in sugar.
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B) Consumers had an emotional attachment to the Coke
brand.
C) Consumers felt tricked by the blind taste tests.
D) Competitive ads from Pepsi created resentment
toward Coke.
E) The new formulation was in short supply after it was
launched. - ...ANSWER...✓✓B) Consumers had an
emotional attachment to the Coke brand.
The ________ approach to measuring brand equity
examines the investment made in developing the brand,
including marketing research, brand design,
communication, management, and legal services
A) market
B) financial
C) cost
D) valuation
E) calculation - ...ANSWER...✓✓C) cost
The ________ approach to measuring brand equity
measures the difference between the sales revenues
from a branded offering against those of an identical
, 4|Page
unbranded offering, adjusted for the expense of building
the brand
A) market
B) financial
C) cost
D) valuation
E) calculation - ...ANSWER...✓✓A) market
The ________ approach to measuring brand equity
evaluates the net present value (NPV) of a brand's future
earnings.
A) market
B) financial
C) cost
D) valuation
E) calculation - ...ANSWER...✓✓B) financial
The first step in the strategic brand management process
is ____
New WGU D174 Marketing Management Exam Prep
Test Bank With 250 Questions and Correct Answers
For Oa And Pre-Assessment Prep/ Wgu D174 Test
Bank 2025/ D174 Assessment Prep 2025
________ combines the design and implementation of
marketing activities and programs to build, measure, and
manage brands to maximize their value.
A) Brand planning
B) Strategic brand management
C) Tactical brand management
D) Brand targeting
E) Brand positioning - ...ANSWER...✓✓B) Strategic brand
management
Which of these is NOT one of the recognized benefits that
companies gain from brand loyalty?
A) Providing predictability of demand
B) Providing security of demand
C) Creating barriers to entry
,2|Page
D) Creating customer willingness to pay more
E) Eliminating all forms of competitive threats -
...ANSWER...✓✓E) Eliminating all forms of competitive
threats
Which of these would generally be the most difficult for a
competitor to duplicate?
A) Lasting impressions of favorable product experiences
B) Manufacturing processes
C) Materials sourcing
D) Product design details
E) Brand slogans - ...ANSWER...✓✓A) Lasting impressions
of favorable product experiences
Why did large numbers of consumers reject New Coke
even though the new formulation scored higher in blind
taste tests than the classic formulation?
A) Consumers found out the new formulation was higher
in sugar.
,3|Page
B) Consumers had an emotional attachment to the Coke
brand.
C) Consumers felt tricked by the blind taste tests.
D) Competitive ads from Pepsi created resentment
toward Coke.
E) The new formulation was in short supply after it was
launched. - ...ANSWER...✓✓B) Consumers had an
emotional attachment to the Coke brand.
The ________ approach to measuring brand equity
examines the investment made in developing the brand,
including marketing research, brand design,
communication, management, and legal services
A) market
B) financial
C) cost
D) valuation
E) calculation - ...ANSWER...✓✓C) cost
The ________ approach to measuring brand equity
measures the difference between the sales revenues
from a branded offering against those of an identical
, 4|Page
unbranded offering, adjusted for the expense of building
the brand
A) market
B) financial
C) cost
D) valuation
E) calculation - ...ANSWER...✓✓A) market
The ________ approach to measuring brand equity
evaluates the net present value (NPV) of a brand's future
earnings.
A) market
B) financial
C) cost
D) valuation
E) calculation - ...ANSWER...✓✓B) financial
The first step in the strategic brand management process
is ____
