HFT4502 EXAMINATION TEST 2026
QUESTIONS WITH CORRECT ANSWERS
GRADED A+
● _________ is/are made up of the basic values, perceptions, wants, and
behaviors a person learns from society. . Answer: Culture
● The idea of buyer's remorse is more appropriately referred to as: .
Answer: Cognitive Dissonance
● Dividing a market into groups based on consumers' use of or response
to a product is called: . Answer: Behavioral Segmentation
● Evaluating each market segment's attractiveness and selecting one or
more of the market segments to enter is called: . Answer: Market
Targeting
● Which of the following is NOT a psychographic segmentation
variable? . Answer: Age
● Which of the following is not a demographic variable? . Answer:
Lifestyle
, ● The buyer decision process begins with: . Answer: Need Recognition
● The services or goods that must be present for the guest to use the core
product are called: . Answer: Facilitating Products
● The core product offered by a vast majority if hospitality companies
is: . Answer: Experience
● A pattern of shared values and beliefs that gives members of an
organization meaning, providing them with the rules for behavior in the
organization, is called: . Answer: Organizational Culture
● A moment of truth occurs when employees and ______ have contact .
Answer: Customers
● An advantage of a strong culture is that is prepares employees to
handle _______ transactions . Answer: Nonroutine
● In a service-oriented organizational culture, ______ are at the top of
the organizational chart. . Answer: Customers
● Marketing by a service firm to effectively train and motivate its
customer-contact employees and all the supporting service people to
QUESTIONS WITH CORRECT ANSWERS
GRADED A+
● _________ is/are made up of the basic values, perceptions, wants, and
behaviors a person learns from society. . Answer: Culture
● The idea of buyer's remorse is more appropriately referred to as: .
Answer: Cognitive Dissonance
● Dividing a market into groups based on consumers' use of or response
to a product is called: . Answer: Behavioral Segmentation
● Evaluating each market segment's attractiveness and selecting one or
more of the market segments to enter is called: . Answer: Market
Targeting
● Which of the following is NOT a psychographic segmentation
variable? . Answer: Age
● Which of the following is not a demographic variable? . Answer:
Lifestyle
, ● The buyer decision process begins with: . Answer: Need Recognition
● The services or goods that must be present for the guest to use the core
product are called: . Answer: Facilitating Products
● The core product offered by a vast majority if hospitality companies
is: . Answer: Experience
● A pattern of shared values and beliefs that gives members of an
organization meaning, providing them with the rules for behavior in the
organization, is called: . Answer: Organizational Culture
● A moment of truth occurs when employees and ______ have contact .
Answer: Customers
● An advantage of a strong culture is that is prepares employees to
handle _______ transactions . Answer: Nonroutine
● In a service-oriented organizational culture, ______ are at the top of
the organizational chart. . Answer: Customers
● Marketing by a service firm to effectively train and motivate its
customer-contact employees and all the supporting service people to
