HFT4502 CERTIFICATION EXAM TEST PAPER
2026 QUESTIONS AND SOLUTIONS GRADED
A+
● How many points are available in the class? Answer: 700
● What are the 4 p's? Answer: Price product place and promotion
● What is the process by which companies create value for customers
and society, resulting in strong customer relationships which capture
value from the customers in return Answer: marketing
● The conscious use of all elements of the marketing mix to create a
clear consistent and compelling image of the brand/ company Answer:
integrated marketing communications
● anything that can be offered to a market to satisfy a want or need
Answer: product
● what is step 1 of the marketing process? Answer: understanding the
marketplace and customer needs
, ● set of benefits or values that a market offerings or companies promises
to deliver to a consumer to satisfy a want or need Answer: value
proposition
● "The marketing management philosophy that holds that achieving
organizational goals depends on determining the needs and wants of
target markets more effectively and efficiently than competitors"
Answer: market orientation
● CRM stands for? Answer: customer relationship management
● 3 differents ways of how well you have done as a marketer to create
value? Answer: -in the past to create value: sales
-In the present: market share
-Future value: equity
● "Which of the following is not a characteristic of service?" - test
question
What are the characteristics? Answer: intangibility inseparability
perishability and variability
● -Services cannot be seen, tasted, felt, heard, or smelled before
purchase
-This causes uncertainty in the minds of buyers
2026 QUESTIONS AND SOLUTIONS GRADED
A+
● How many points are available in the class? Answer: 700
● What are the 4 p's? Answer: Price product place and promotion
● What is the process by which companies create value for customers
and society, resulting in strong customer relationships which capture
value from the customers in return Answer: marketing
● The conscious use of all elements of the marketing mix to create a
clear consistent and compelling image of the brand/ company Answer:
integrated marketing communications
● anything that can be offered to a market to satisfy a want or need
Answer: product
● what is step 1 of the marketing process? Answer: understanding the
marketplace and customer needs
, ● set of benefits or values that a market offerings or companies promises
to deliver to a consumer to satisfy a want or need Answer: value
proposition
● "The marketing management philosophy that holds that achieving
organizational goals depends on determining the needs and wants of
target markets more effectively and efficiently than competitors"
Answer: market orientation
● CRM stands for? Answer: customer relationship management
● 3 differents ways of how well you have done as a marketer to create
value? Answer: -in the past to create value: sales
-In the present: market share
-Future value: equity
● "Which of the following is not a characteristic of service?" - test
question
What are the characteristics? Answer: intangibility inseparability
perishability and variability
● -Services cannot be seen, tasted, felt, heard, or smelled before
purchase
-This causes uncertainty in the minds of buyers
