Consumer Behavior
1st Edition
ST
UV
TEST BANK
IA
_A
Sharon Shavitt
PP
Hyeongmin Christian Kim
Ayalla Ruvio
RO
VE
Comprehensive Test Bank for Instructors
and Students
D?
© Sharon Shavitt, Hyeongmin Christian Kim & Ayalla Ruvio. All rights reserved.
Reproduction or distribution without permission is prohibited.
©MedConnoisseur
, TABLE OF CONTENTS
Test Bank – Consumer Behavior, 1st Edition
Sharon Shavitt, Hyeongmin Christian Kim, Ayalla Ruvio
ST
PART I: Introduction – Consumer Behavior Insights
Chapter 1. Introduction: Consumers are Key to a Company’s Success,
Chapter 2. Consumers’ Insights as Drivers of Marketing Strategies,
UV
Chapter 3. How (and Why) to Listen to Consumers,
PART II: Consumer Buying Process
Chapter 4. How Consumers Make Decisions,
IA
Chapter 5. Post-Purchase Behavior,
Chapter 6. The Irrational Consumer: Biases and Situational Effects on
Consumers’ Decision-Making,
_A
PART III: Unveiling the Black Box of the Consumer Buying Process
Chapter 7. Consumer Motivation and Emotions,
Chapter 8. Consumer Personality and Self-Concept,
PP
Chapter 9. Learning and Memory,
Chapter 10. Consumer Attitude Formation and Change,
Chapter 11. Consumers’ Perception,
Chapter 12. Consumers’ Social and Cultural Context,
RO
PART IV: Diverse Perspectives That Comprise Us All
Chapter 13. The Global Consumer,
Chapter 14. Social Media,
VE
Chapter 15. Do Good Consumption
D?
©MedConnoisseur
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
satisfy their needs, wants, and demands.
a. Marketing behavior
b. Purchase behavior
ST
c. Consumer behavior
d. Exchange behavior
e. Consumption behavior
UV
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
b. acquisition; use; disposal
c. purchase; acquisition; use
d. search; acquisition; use
e. search; acquisition; disposal
IA
3. Which of the following is NOT a way of acquisition?
a. Renting
b. Trading
_A
c. Sharing
d. Gifting
e. All are ways of acquisition
4. ________ is the knowledge derived by studying consumer behavior.
a. Buyer behavior
PP
b. Exchange insights
c. Consumer insights
d. Market behavior
e. Market insights
RO
5. Which of the following is NOT typically considered a consumer?
a. A household
b. A government organization
c. A non-profit company
d. A manufacturer
VE
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
Jake’s behavior is influenced by an _____ factor.
a. internal; external
D?
b. internal; internal
c. external; external
d. external; internal
e. extrinsic; intrinsic
, 7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
a. internal; internal
b. external; external
c. internal; external
ST
d. external; internal
e. extrinsic; intrinsic
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
UV
making process?
a. Friends or family
b. Social media
c. Culture
d. Personality
e. Colleagues
IA
9. What are the 4Ps in the marketing mix?
a. Product, Planning, Price, Purchase
b. Promotion, Price, Planning, Place
_A
c. Purchase, Product, Promotion, Place
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
to be your target consumer segment?
PP
a. College students
b. Graduating high school students
c. Parents
d. Senior citizens
e. Part-time students
RO
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
that offer such products.
a. Consumers; Sellers
b. Buyers; Providers
VE
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used desk;
you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell your
D?
textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
c. seller; consumer
d. purchaser; provider
e. consumer; retailer
1st Edition
ST
UV
TEST BANK
IA
_A
Sharon Shavitt
PP
Hyeongmin Christian Kim
Ayalla Ruvio
RO
VE
Comprehensive Test Bank for Instructors
and Students
D?
© Sharon Shavitt, Hyeongmin Christian Kim & Ayalla Ruvio. All rights reserved.
Reproduction or distribution without permission is prohibited.
©MedConnoisseur
, TABLE OF CONTENTS
Test Bank – Consumer Behavior, 1st Edition
Sharon Shavitt, Hyeongmin Christian Kim, Ayalla Ruvio
ST
PART I: Introduction – Consumer Behavior Insights
Chapter 1. Introduction: Consumers are Key to a Company’s Success,
Chapter 2. Consumers’ Insights as Drivers of Marketing Strategies,
UV
Chapter 3. How (and Why) to Listen to Consumers,
PART II: Consumer Buying Process
Chapter 4. How Consumers Make Decisions,
IA
Chapter 5. Post-Purchase Behavior,
Chapter 6. The Irrational Consumer: Biases and Situational Effects on
Consumers’ Decision-Making,
_A
PART III: Unveiling the Black Box of the Consumer Buying Process
Chapter 7. Consumer Motivation and Emotions,
Chapter 8. Consumer Personality and Self-Concept,
PP
Chapter 9. Learning and Memory,
Chapter 10. Consumer Attitude Formation and Change,
Chapter 11. Consumers’ Perception,
Chapter 12. Consumers’ Social and Cultural Context,
RO
PART IV: Diverse Perspectives That Comprise Us All
Chapter 13. The Global Consumer,
Chapter 14. Social Media,
VE
Chapter 15. Do Good Consumption
D?
©MedConnoisseur
, Chapter 1 Test Bank
1. _________ refers to how buyers make decisions prior to, during, and after acquiring a product to
satisfy their needs, wants, and demands.
a. Marketing behavior
b. Purchase behavior
ST
c. Consumer behavior
d. Exchange behavior
e. Consumption behavior
UV
2. The process of consumer behavior involves the _____, _____, and _____ of products.
a. use; consumption; disposal
b. acquisition; use; disposal
c. purchase; acquisition; use
d. search; acquisition; use
e. search; acquisition; disposal
IA
3. Which of the following is NOT a way of acquisition?
a. Renting
b. Trading
_A
c. Sharing
d. Gifting
e. All are ways of acquisition
4. ________ is the knowledge derived by studying consumer behavior.
a. Buyer behavior
PP
b. Exchange insights
c. Consumer insights
d. Market behavior
e. Market insights
RO
5. Which of the following is NOT typically considered a consumer?
a. A household
b. A government organization
c. A non-profit company
d. A manufacturer
VE
e. All of above can be consumers
6. Mark purchased a good pair of sneakers to improve his workout experience. Mark’s behavior is
influenced by an _____ factor. Jake saw Mark’s sneakers and decided that he wanted a similar pair.
Jake’s behavior is influenced by an _____ factor.
a. internal; external
D?
b. internal; internal
c. external; external
d. external; internal
e. extrinsic; intrinsic
, 7. Ben ran out of milk and went to the grocery store to get more. He decided to try almond milk this
time after recalling a conversation he had with his friend about non-dairy products. Ben’s need to get
milk is influenced by an _____ factor. His decision to try almond milk is influenced by an _____ factor.
a. internal; internal
b. external; external
c. internal; external
ST
d. external; internal
e. extrinsic; intrinsic
8. Which of the following is NOT an external factor that can likely influence a consumer’s decision-
UV
making process?
a. Friends or family
b. Social media
c. Culture
d. Personality
e. Colleagues
IA
9. What are the 4Ps in the marketing mix?
a. Product, Planning, Price, Purchase
b. Promotion, Price, Planning, Place
_A
c. Purchase, Product, Promotion, Place
d. Product, Place, Price, Promotion
e. Product, Purchase, Placement, Price
10. If you own a business that sells affordable used textbooks, which of the following groups is unlikely
to be your target consumer segment?
PP
a. College students
b. Graduating high school students
c. Parents
d. Senior citizens
e. Part-time students
RO
11. _____ are those who acquire products to satisfy their needs. _____ are individuals or organizations
that offer such products.
a. Consumers; Sellers
b. Buyers; Providers
VE
c. Sellers; Marketers
d. Purchasers; Providers
e. Consumers; Retailers
12. During the beginning of the school year, you search on Facebook Marketplace for a decent used desk;
you are a _____. Towards the end of the school year, you post on Facebook Marketplace to sell your
D?
textbooks; you are a _____.
a. consumer; seller
b. buyer; provider
c. seller; consumer
d. purchaser; provider
e. consumer; retailer
