MBA 706-MARKETING STRATEGY
SYLABUS | ACTUAL 2025 STUDY
UPDATES
, lOMoARcPSD|61371432
MBA 706 – Marketing Strategy
Summer 2024 AP1 (100% Online Course)
Professor: Dr. Si Chen E-mail:
Office: BE 302 Phone: 318-797-5183
Office Hours: Monday 1-4 p.m. CST by appointment or via email
Course starts on May 6th (Monday) and course work ends on June 22nd (Saturday)
COURSE DESCRIPTION
The role of marketing in business and society and the analyses of marketing management concepts. 3
Credit Hours.
COURSE OBJECTIVES
MBA 706 – Marketing Strategy is a graduate-level marketing course which is intended to provide
students with a thorough understanding of marketing’s role in a firm’s business strategy. This course
focuses on helping students become a strategic marketer, so that they can develop and implement
marketing plans that will help businesses succeed.
Upon completion of this course, you should be able to:
1. Define and discuss terminology associated with marketing strategy.
2. Analyze the internal and external environment of a company through SWOT and or PESTEL
frameworks and make informed business decisions accordingly.
3. Make strategic marketing decisions regarding STP (Segmentation, Targeting, and Positioning) to
achieve competitive advantage.
4. Make tactical marketing decisions regarding Marketing Mix (Product, Price, Place, and Promotion).
1
Downloaded by Brian kiarie ()
SYLABUS | ACTUAL 2025 STUDY
UPDATES
, lOMoARcPSD|61371432
MBA 706 – Marketing Strategy
Summer 2024 AP1 (100% Online Course)
Professor: Dr. Si Chen E-mail:
Office: BE 302 Phone: 318-797-5183
Office Hours: Monday 1-4 p.m. CST by appointment or via email
Course starts on May 6th (Monday) and course work ends on June 22nd (Saturday)
COURSE DESCRIPTION
The role of marketing in business and society and the analyses of marketing management concepts. 3
Credit Hours.
COURSE OBJECTIVES
MBA 706 – Marketing Strategy is a graduate-level marketing course which is intended to provide
students with a thorough understanding of marketing’s role in a firm’s business strategy. This course
focuses on helping students become a strategic marketer, so that they can develop and implement
marketing plans that will help businesses succeed.
Upon completion of this course, you should be able to:
1. Define and discuss terminology associated with marketing strategy.
2. Analyze the internal and external environment of a company through SWOT and or PESTEL
frameworks and make informed business decisions accordingly.
3. Make strategic marketing decisions regarding STP (Segmentation, Targeting, and Positioning) to
achieve competitive advantage.
4. Make tactical marketing decisions regarding Marketing Mix (Product, Price, Place, and Promotion).
1
Downloaded by Brian kiarie ()
