FBLA Sports Management Exam 100%
Solved A+ Solution Guide
borrowed equity - Answer- using the appeal of an event to market a product.
exchanges - Answer- transaction between a producer & consumer.
producers - Answer- an individual that supplies a product or service.
consumers - Answer- an individual that uses a product or service.
sports marketing - Answer- the application of marketing principles to sports and
nonsports products through sports
sports - Answer- a source of diversion engaged in for pleasure.
marketing of sports - Answer- marketing principles used to market a team.
marketing thru sports - Answer- marketing of a non-sports product during a sporting
event.
sports agent - Answer- intermediary that markets talent and determines an athlete's
worth in a market.
sports intermediary - Answer- organization that markets an event.
amateur - Answer- an athlete which is NOT monetarily paid.
audience - Answer- all individuals at or exposed to an event.
behavioral segmentation - Answer- segmentation based on rate of use.
consumer - Answer- an individual which uses a product or service.
demographics - Answer- segmentation based on measurable statistics.
customer - Answer- an individual that makes a purchase.
gate receipt - Answer- total money from ticket sales for an event.
geographics - Answer- segmentation based on area, region, or climate.
market segment - Answer- separating consumers into smaller groups.
, niche market - Answer- a relatively small market with specialized need.
organized sport - Answer- a sport which is overseen by a sanctioning body.
professional - Answer- an athlete which is monetarily paid for performance.
psychographics - Answer- segmentation based on personal interest and activities.
sport - Answer- a source of diversion or activity engaged in for pleasure.
stadium as place - Answer- simultaneous production & consumption of sports events at
a venue
arbitrary allocation - Answer- promotional budgeting by "what I can afford"
borrowed equity - Answer- using the appeal of an event to market a product.
category - Answer- area in which sponsorships are classified (fast food)
clutter - Answer- a drawback to sponsorship, where sponsors blend in with all of the
other promotions delivered at an event.
competitive parity - Answer- promotional budgeting by "follow the market leader"
direct goal - Answer- a measurable and tangible goal.
exclusivity - Answer- a sponsorship where only one partner is promoted or allowed
promotional opportunities
feasibility - Answer- evaluation of a sponsorship to determine "if it would work"
indirect goal - Answer- a goal which can be "felt" but not directly measured.
leveraging - Answer- increasing a sponsorship with additional marketing efforts.
percentage of sales - Answer- promotional budgeting using a set percent of gross sales.
objective & task - Answer- promotional budgeting which funds a specific goal.
retailer - Answer- company which sells merchandise to the end user.
signature sponsor - Answer- a sponsor who has paid for the most exposure and is most
promoted during an event or at a property.
sponsorship - Answer- a corporate entity which is involved with a sports property in
order to gain exposure and promote their products.
Solved A+ Solution Guide
borrowed equity - Answer- using the appeal of an event to market a product.
exchanges - Answer- transaction between a producer & consumer.
producers - Answer- an individual that supplies a product or service.
consumers - Answer- an individual that uses a product or service.
sports marketing - Answer- the application of marketing principles to sports and
nonsports products through sports
sports - Answer- a source of diversion engaged in for pleasure.
marketing of sports - Answer- marketing principles used to market a team.
marketing thru sports - Answer- marketing of a non-sports product during a sporting
event.
sports agent - Answer- intermediary that markets talent and determines an athlete's
worth in a market.
sports intermediary - Answer- organization that markets an event.
amateur - Answer- an athlete which is NOT monetarily paid.
audience - Answer- all individuals at or exposed to an event.
behavioral segmentation - Answer- segmentation based on rate of use.
consumer - Answer- an individual which uses a product or service.
demographics - Answer- segmentation based on measurable statistics.
customer - Answer- an individual that makes a purchase.
gate receipt - Answer- total money from ticket sales for an event.
geographics - Answer- segmentation based on area, region, or climate.
market segment - Answer- separating consumers into smaller groups.
, niche market - Answer- a relatively small market with specialized need.
organized sport - Answer- a sport which is overseen by a sanctioning body.
professional - Answer- an athlete which is monetarily paid for performance.
psychographics - Answer- segmentation based on personal interest and activities.
sport - Answer- a source of diversion or activity engaged in for pleasure.
stadium as place - Answer- simultaneous production & consumption of sports events at
a venue
arbitrary allocation - Answer- promotional budgeting by "what I can afford"
borrowed equity - Answer- using the appeal of an event to market a product.
category - Answer- area in which sponsorships are classified (fast food)
clutter - Answer- a drawback to sponsorship, where sponsors blend in with all of the
other promotions delivered at an event.
competitive parity - Answer- promotional budgeting by "follow the market leader"
direct goal - Answer- a measurable and tangible goal.
exclusivity - Answer- a sponsorship where only one partner is promoted or allowed
promotional opportunities
feasibility - Answer- evaluation of a sponsorship to determine "if it would work"
indirect goal - Answer- a goal which can be "felt" but not directly measured.
leveraging - Answer- increasing a sponsorship with additional marketing efforts.
percentage of sales - Answer- promotional budgeting using a set percent of gross sales.
objective & task - Answer- promotional budgeting which funds a specific goal.
retailer - Answer- company which sells merchandise to the end user.
signature sponsor - Answer- a sponsor who has paid for the most exposure and is most
promoted during an event or at a property.
sponsorship - Answer- a corporate entity which is involved with a sports property in
order to gain exposure and promote their products.
