MBA 600 - MK EXAM QUESTIONS AND ACCURATE
ANSWERS RATED A+
The difference between a goods and a service - ANSWER a good is tangible or physical product
that someone will buy, tangible meaning something you can touch, and a service is when you pay
for a skill. A service is something intangible.
Pure good - ANSWER those which represent just a product
Pure service - ANSWER those which represent just a service
Mixture of good and service - ANSWER those that represent both a product and a service
Convenience products - ANSWER items that the consumer purchases frequently, conveniently,
and with a minimum of shopping effort
Shopping products - ANSWER items for which the consumer compares several alternatives on
criteria such as price, quality, or style
Specialty products - ANSWER items that the consumer makes a special effort to search out and
buy
Impulse items - ANSWER Products that people purchase without planning for it, such as
magazines or candy bars.
Staple goods - ANSWER products that are regular, routine purchases
Installations - ANSWER to promote a message or product, or to raise awareness of a brand
, Accessory equipment - ANSWER goods, such as portable tools and office equipment, that are
less expensive and shorter-lived than major equipment
Component parts and materials - ANSWER Finished business products of one producer that
become part of the final products of another producer.
Raw materials - ANSWER the basic material from which a product is made.
Supplies - ANSWER consumable items that do not become part of the final product
Business services - ANSWER Services that primarily meet the needs of other businesses,
including professional, financial, and transportation services
Line extension - ANSWER extending an existing brand name to new forms, colors, sizes,
ingredients, or flavors of an existing product category
Brand extension - ANSWER extending an existing brand name to new product categories
Brand recognition - ANSWER Consumer awareness and identification of a brand
Brand preference - ANSWER the degree of brand loyalty in which a customer prefers one brand
over competitive offerings
Brand insistence - ANSWER customers insist on a firm's branded product and are willing to
search for it
Generic products - ANSWER products that have no brand at all other than identification of their
contents and the manufacturer or intermediary
Manufacture brands - ANSWER brands created by producers
ANSWERS RATED A+
The difference between a goods and a service - ANSWER a good is tangible or physical product
that someone will buy, tangible meaning something you can touch, and a service is when you pay
for a skill. A service is something intangible.
Pure good - ANSWER those which represent just a product
Pure service - ANSWER those which represent just a service
Mixture of good and service - ANSWER those that represent both a product and a service
Convenience products - ANSWER items that the consumer purchases frequently, conveniently,
and with a minimum of shopping effort
Shopping products - ANSWER items for which the consumer compares several alternatives on
criteria such as price, quality, or style
Specialty products - ANSWER items that the consumer makes a special effort to search out and
buy
Impulse items - ANSWER Products that people purchase without planning for it, such as
magazines or candy bars.
Staple goods - ANSWER products that are regular, routine purchases
Installations - ANSWER to promote a message or product, or to raise awareness of a brand
, Accessory equipment - ANSWER goods, such as portable tools and office equipment, that are
less expensive and shorter-lived than major equipment
Component parts and materials - ANSWER Finished business products of one producer that
become part of the final products of another producer.
Raw materials - ANSWER the basic material from which a product is made.
Supplies - ANSWER consumable items that do not become part of the final product
Business services - ANSWER Services that primarily meet the needs of other businesses,
including professional, financial, and transportation services
Line extension - ANSWER extending an existing brand name to new forms, colors, sizes,
ingredients, or flavors of an existing product category
Brand extension - ANSWER extending an existing brand name to new product categories
Brand recognition - ANSWER Consumer awareness and identification of a brand
Brand preference - ANSWER the degree of brand loyalty in which a customer prefers one brand
over competitive offerings
Brand insistence - ANSWER customers insist on a firm's branded product and are willing to
search for it
Generic products - ANSWER products that have no brand at all other than identification of their
contents and the manufacturer or intermediary
Manufacture brands - ANSWER brands created by producers
