CitizenM
Made by: Kenneth Vijverberg
Case company: CitizenM
Block: 2020-2021B
, Table of Content
Introduction to CitizenM ......................................................................................... 3
Value Proposition ................................................................................................... 4
The Four Vs .......................................................................................................... 5
Performance Objectives .......................................................................................... 6
Structural and Infrastructural decisions .................................................................... 7
Order Winners and Qualifiers .................................................................................. 7
Capacity Management ............................................................................................ 8
Service operations process types ............................................................................. 8
Supply Network ..................................................................................................... 8
Process Technology ............................................................................................... 9
Lay-Out ...............................................................................................................10
Customer Relationship Management (CRM) ..............................................................10
Continuous Improvement ......................................................................................11
Made by: Kenneth Vijverberg
Case company: CitizenM
Block: 2020-2021B
, Table of Content
Introduction to CitizenM ......................................................................................... 3
Value Proposition ................................................................................................... 4
The Four Vs .......................................................................................................... 5
Performance Objectives .......................................................................................... 6
Structural and Infrastructural decisions .................................................................... 7
Order Winners and Qualifiers .................................................................................. 7
Capacity Management ............................................................................................ 8
Service operations process types ............................................................................. 8
Supply Network ..................................................................................................... 8
Process Technology ............................................................................................... 9
Lay-Out ...............................................................................................................10
Customer Relationship Management (CRM) ..............................................................10
Continuous Improvement ......................................................................................11
