1
,2
,Table of Contents
Preface 4
Summary 5
General Introduction 6
Macro developments 6
Meso developments 6
Micro developments 7
Hospitality Concept 8
Core values 9
Marketing plan 10
Target group 10
Product 10
Price 12
Revenue management 14
Promotion 14
Distribution 15
Management plan 15
Staff plan description 15
Staff plan calculations 16
Legal formats 17
Licenses & Insurances 19
Insurances 19
Financial plan 20
Investment Budget 20
Financing 22
Daily costs 22
Operating budget 23
Cash budget 24
Management Summary 25
Bibliography 26
Appendix I - Building layout 27
Appendix II - Staff plan calculations 28
Appendix III - Inhabitants in Arnhem 29
Appendix IV - Financial explanations 30
3
, Preface
In our second year Hotel Management at Saxion University of Applied Sciences, we had to write this
Business Plan for the course ‘Entrepreneurship Hotel Management’. During the lessons of this course
all the parts of this Business Plan were explained and there were feedback moments.
The purpose of this report is to give the reader more information about our concept. We have
developed our innovative and creative ideas in this report. We looked at some criticals aspect that we
need if we want to start a business. We would like to thank our teachers of the course
‘Entrepreneurship Hotel Management’ for all the explanations.
Apeldoorn, 29th January 2019
Fiona He and Kaylee Baron
4
,2
,Table of Contents
Preface 4
Summary 5
General Introduction 6
Macro developments 6
Meso developments 6
Micro developments 7
Hospitality Concept 8
Core values 9
Marketing plan 10
Target group 10
Product 10
Price 12
Revenue management 14
Promotion 14
Distribution 15
Management plan 15
Staff plan description 15
Staff plan calculations 16
Legal formats 17
Licenses & Insurances 19
Insurances 19
Financial plan 20
Investment Budget 20
Financing 22
Daily costs 22
Operating budget 23
Cash budget 24
Management Summary 25
Bibliography 26
Appendix I - Building layout 27
Appendix II - Staff plan calculations 28
Appendix III - Inhabitants in Arnhem 29
Appendix IV - Financial explanations 30
3
, Preface
In our second year Hotel Management at Saxion University of Applied Sciences, we had to write this
Business Plan for the course ‘Entrepreneurship Hotel Management’. During the lessons of this course
all the parts of this Business Plan were explained and there were feedback moments.
The purpose of this report is to give the reader more information about our concept. We have
developed our innovative and creative ideas in this report. We looked at some criticals aspect that we
need if we want to start a business. We would like to thank our teachers of the course
‘Entrepreneurship Hotel Management’ for all the explanations.
Apeldoorn, 29th January 2019
Fiona He and Kaylee Baron
4
