Contents
Marketing Mix...................................................................................................................................3
Marketing channels..........................................................................................................................4
Logistics channel...............................................................................................................................5
Systems approach.............................................................................................................................5
Quick terms:..................................................................................................................................5
Supply chain management....................................................................................................................6
The SCOR-model...............................................................................................................................6
The GSCF-model................................................................................................................................6
Supply chain management implementation.....................................................................................7
types of supply chains.......................................................................................................................7
logistical orientation.........................................................................................................................7
Airfreight...............................................................................................................................................8
Motor carrier.........................................................................................................................................8
Pipeline..................................................................................................................................................8
Rail.........................................................................................................................................................8
Water.....................................................................................................................................................9
Environmental regulation....................................................................................................................10
Safety regulation..................................................................................................................................10
Economic regulation............................................................................................................................10
Macroenvironmental influences on international logistics..................................................................13
Political factors...............................................................................................................................13
Economic factors............................................................................................................................13
Cultural factors...............................................................................................................................13
International documentation...............................................................................................................13
Terms of sale....................................................................................................................................14
Methods of Payment......................................................................................................................15
International trade specialists.............................................................................................................15
Transportation and inventory considerations in international logistics...............................................16
Ocean shipping...............................................................................................................................16
Shipping conferences and alliances................................................................................................16
International Airfreight...................................................................................................................16
, Surface Transport Considerations...................................................................................................16
International trade inventories.......................................................................................................16
Logistics performance index................................................................................................................16
, OPS
Chapter 6 An overview of
logistics
Logistic management
Logistic management is that part of a supply chain management that plans, implements, and
controls the efficient, effective forwards-and-reverse flow of storage of goods, services, and related
information between the point of origin and the point of consumption in order to meet customer
requirement.
Logistic strategies should be based on a customer’s wants and needs.
Economic Utility = The value or usefulness of a product in fulfilling customer’s needs or wants
Economic utility has four forms:
Possession, the value or usefulness that comes from a customer being able to take
possession of a product
Form, refers to a product being in a form that 1, can be used, and 2, can be of value
Time, Time is closely related to place, it’s when products are available when they are needed
Place, Place is closely related to time, it’s having products be available when they are
needed
These four together almost guarantees customer satisfaction. Time and place together are logistics.
Marketing Mix
The marketing mix consist of the Four P’s:
Place
Price
Product
Promotion
Business logistics consist of:
Material management = movement into, and storage of, materials
Physical distribution = storage of the finished product and movement to the customer
Marketing Mix...................................................................................................................................3
Marketing channels..........................................................................................................................4
Logistics channel...............................................................................................................................5
Systems approach.............................................................................................................................5
Quick terms:..................................................................................................................................5
Supply chain management....................................................................................................................6
The SCOR-model...............................................................................................................................6
The GSCF-model................................................................................................................................6
Supply chain management implementation.....................................................................................7
types of supply chains.......................................................................................................................7
logistical orientation.........................................................................................................................7
Airfreight...............................................................................................................................................8
Motor carrier.........................................................................................................................................8
Pipeline..................................................................................................................................................8
Rail.........................................................................................................................................................8
Water.....................................................................................................................................................9
Environmental regulation....................................................................................................................10
Safety regulation..................................................................................................................................10
Economic regulation............................................................................................................................10
Macroenvironmental influences on international logistics..................................................................13
Political factors...............................................................................................................................13
Economic factors............................................................................................................................13
Cultural factors...............................................................................................................................13
International documentation...............................................................................................................13
Terms of sale....................................................................................................................................14
Methods of Payment......................................................................................................................15
International trade specialists.............................................................................................................15
Transportation and inventory considerations in international logistics...............................................16
Ocean shipping...............................................................................................................................16
Shipping conferences and alliances................................................................................................16
International Airfreight...................................................................................................................16
, Surface Transport Considerations...................................................................................................16
International trade inventories.......................................................................................................16
Logistics performance index................................................................................................................16
, OPS
Chapter 6 An overview of
logistics
Logistic management
Logistic management is that part of a supply chain management that plans, implements, and
controls the efficient, effective forwards-and-reverse flow of storage of goods, services, and related
information between the point of origin and the point of consumption in order to meet customer
requirement.
Logistic strategies should be based on a customer’s wants and needs.
Economic Utility = The value or usefulness of a product in fulfilling customer’s needs or wants
Economic utility has four forms:
Possession, the value or usefulness that comes from a customer being able to take
possession of a product
Form, refers to a product being in a form that 1, can be used, and 2, can be of value
Time, Time is closely related to place, it’s when products are available when they are needed
Place, Place is closely related to time, it’s having products be available when they are
needed
These four together almost guarantees customer satisfaction. Time and place together are logistics.
Marketing Mix
The marketing mix consist of the Four P’s:
Place
Price
Product
Promotion
Business logistics consist of:
Material management = movement into, and storage of, materials
Physical distribution = storage of the finished product and movement to the customer
