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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2
LATEST VERSIONS (VERSION A AND B) 2025/2026 NEWEST
ACTUAL EXAM WITH COMPLETE QUESTIONS AND
VERIFIED ANSWERS |ALREADY GRADED A+|
potential buyers will request that their suppliers-retailers or local
distributors - carry the products thereby pulling it through the
distribution channel - ANSWERS-pulling strategy
companies promote the product to members of the marketing
channel, not to end users - ANSWERS-pushing strategy
concentrating marketing efforts on the product (features, quality,
value), distribution, and promotional elements of the marketing
mix. - ANSWERS-competitive pricing
three different product types - ANSWERS-specialty, shopping,
convenience
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which of the product types is purchased most infrequently -
ANSWERS-specialty
what are the four stages of the product life cycle - ANSWERS-
introductory, growth, maturity, decline
which stage of the product life cycle requires focusing on
attracting the competitors customers - ANSWERS-maturity
which advantage does brand loyalty provide - ANSWERS-
competitive advantage
the highest form of brand loyalty is - ANSWERS-imsistence
brand preference is a higher form or loyalty than brand
recognition - ANSWERS-true
a brand is recognized by potential customers, and is correctly
associated with a particular product - ANSWERS-brand
awareness
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connect the brand to the a positive image (GE to eco friendly) -
ANSWERS-brand association
what are marketing intermediaries - ANSWERS-retailer and
broker
using what can make a price cheaper to a consumer -
ANSWERS-wholesaler
what adds value to a product - ANSWERS-marketing
intermediaries
what is the purpose of a strategic marketing stratey - ANSWERS-
achieve organizational goals
what is not a non-traditional marketing technique - ANSWERS-
team
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what is a non-traditional marketing technique you would use to
market yourself as a real-estate agent - ANSWERS-people
the 4 P's product, place, promotion, price make up what -
ANSWERS-marketing mix
name three personal, determinants that influence your consumer
behavior - ANSWERS-learned experience, perception, self-
concept
what market segmentations are used in B2B and B2C -
ANSWERS-demographic and geographic
targeting consumer markets based on lifestyle is what kind of
segmentation - ANSWERS-psychographic
the advantage of being able to offer a product at a much lower
price than a competitor is - ANSWERS-comparative advantage
WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2
LATEST VERSIONS (VERSION A AND B) 2025/2026 NEWEST
ACTUAL EXAM WITH COMPLETE QUESTIONS AND
VERIFIED ANSWERS |ALREADY GRADED A+|
potential buyers will request that their suppliers-retailers or local
distributors - carry the products thereby pulling it through the
distribution channel - ANSWERS-pulling strategy
companies promote the product to members of the marketing
channel, not to end users - ANSWERS-pushing strategy
concentrating marketing efforts on the product (features, quality,
value), distribution, and promotional elements of the marketing
mix. - ANSWERS-competitive pricing
three different product types - ANSWERS-specialty, shopping,
convenience
, Page |2
which of the product types is purchased most infrequently -
ANSWERS-specialty
what are the four stages of the product life cycle - ANSWERS-
introductory, growth, maturity, decline
which stage of the product life cycle requires focusing on
attracting the competitors customers - ANSWERS-maturity
which advantage does brand loyalty provide - ANSWERS-
competitive advantage
the highest form of brand loyalty is - ANSWERS-imsistence
brand preference is a higher form or loyalty than brand
recognition - ANSWERS-true
a brand is recognized by potential customers, and is correctly
associated with a particular product - ANSWERS-brand
awareness
, Page |3
connect the brand to the a positive image (GE to eco friendly) -
ANSWERS-brand association
what are marketing intermediaries - ANSWERS-retailer and
broker
using what can make a price cheaper to a consumer -
ANSWERS-wholesaler
what adds value to a product - ANSWERS-marketing
intermediaries
what is the purpose of a strategic marketing stratey - ANSWERS-
achieve organizational goals
what is not a non-traditional marketing technique - ANSWERS-
team
, Page |4
what is a non-traditional marketing technique you would use to
market yourself as a real-estate agent - ANSWERS-people
the 4 P's product, place, promotion, price make up what -
ANSWERS-marketing mix
name three personal, determinants that influence your consumer
behavior - ANSWERS-learned experience, perception, self-
concept
what market segmentations are used in B2B and B2C -
ANSWERS-demographic and geographic
targeting consumer markets based on lifestyle is what kind of
segmentation - ANSWERS-psychographic
the advantage of being able to offer a product at a much lower
price than a competitor is - ANSWERS-comparative advantage
